
Photo: Shana Cassidy Photography

The centerpieces consisted of photos scattered atop raised Lucite platforms, which guests could pick up and look through during the meal. The family-style dinner platters were eventually placed atop the platforms, as well.
Photo: Nadia Chaudhury/BizBash

Flower-free centerpieces showed more superhero images and served as holders for IML's devices.
Photo: Keith Sirchio for BizBash

Past Watermill Center artists Megan Whitmarsh and Matthew Salata created the whimsical tabletop centerpieces.
Photo: Joe Schildhorn/BFAnyc.com

A second, all-white lounge area had a ceiling of balloons, glowing bars, and more plush seating. The room also had a street-style hot dog cart, an ice cream bar, and a stage that housed the late-night entertainment.
Photo: Ryan Sjostrom

In April, influencers and guests gathered to celebrate the launch of Henri Bendel's Surf Sport Collection at the Bungalow in Santa Monica. The photo wall was constructed of bold striped surfboards.
Photo: Vivien Killilea/Getty Images for Henri Bendel

In May, Endeavor Global Marketing helped Anheuser-Busch introduce Michelob Ultra Pure Gold as the presenting sponsor of the inaugural World Surf League Founders’ Cup of Surfing. The event was held at Kelly Slater Wave Company’s Surf Ranch in Lemoore, California—the first time such an event was competed on a man-made wave. Guests were able to watch the action from the surf deck, which was adorned with branded boards.
Photo: Sepp Dasbach

The collection was inspired by Malibu and surf culture and the event’s decor reflected that with beachy accents, including more surfboards.
Photo: Vivien Killilea/Getty Images for Henri Bendel

In the V.I.P. tent at the 2016 Teen Choice Awards, held at the Forum in Los Angeles, mini surfboards sprung out from the tropical floral arrangements.
Photo: Sean Twomey/2Me Studios

During the Los Angeles Auto Show in November 2016, Land Rover held a preview event for its Discovery Venice consumer pop-up hosted by Gabby Reece and surfer Laird Hamilton. The interactive exhibition featured gear, training experiences, and fitness technologies. Surfboard artist Drew Brophy created artworks live on the spot during the event.
Photo: Neilson Barnard/Getty Images for Jaguar Land Rover

In October 2015, the Elizabeth Glaser Pediatric Aids Foundation celebrated its 26th annual “A Time For Heroes” family festival at Smashbox Studios in Culver City, California. The foundation's president and chief executive officer Chip Lyons and Jake Glaser, son of Elizabeth Glaser, posed with a surfboard photo prop. At the festival, guests could participate in activities such as human bowling, balloon animal making, screen-printing, basketball, and virtual surfing.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation

At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.
Photo: Don Juan Moore/Getty Images for Victoria's Secret

To showcase its devices at Lollapalooza in July 2016 in Chicago, Samsung hosted a carnival-style VR-Palooza. Guests could use VR devices to feel as though they were surfing in Tahiti or skateboarding in Malibu.
Photo: Barry Brecheisen

The vibrant green cucumber water cocktail from event planner Barton G. Weiss is shaken with fresh lemon balm, lime juice, gin, and a touch of ginger ale, and garnished with torn lemon balm. The accompanying bite includes spicy liquid pimento beads with gin-soaked cucumber balls and coriander blossoms.
Photo: Claudia Uribe

For a Huggies “Little Swimmers” launch event at the Annenberg Community Beach House, Schaffer’s Genuine Foods created a watermelon "shark" filled with fruit salad, featuring blueberries for eyes and kale “seaweed” with swedish fish and chocolate shells.
Photo: Lisa Reilly/Pinky Blue Photography

Instead of glassware, consider festive, non-breakable acrylic or plastic cups like the colorful pineapple ones from Oriental Trading ($20.50 per dozen).
Photo: Courtesy of Oriental Trading

For a Patrón industry party at the Hyatt Regency New Orleans, branded towels were laid out on lounge chairs and the pool umbrellas were changed out to match the Patrón theme. Guests snacked on a create-your-own-nacho bar and Café Patrón mini cupcakes and traditional churros for dessert.
Photo: Michael Brewer

At a Lululemon event at the Montauk Beach House, hair-braiding stations and flower-crown-making booths fit the relaxed feel of the yoga brand’s party.
Photo: Courtesy of Montauk Beach House

"Rainbow in Pear-adise" cocktails were garnished with sour rainbow candy strips.
Photo: World Red Eye

Deviled eggs resembling colorful flowers were served to guests.
Photo: World Red Eye

Sweet as Rock Candy