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November 28, 2018
At Coach’s first external activation, held in New York in June, interactive, design-heavy rooms had subtle branding. One colorful room featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask. Click here to see more.
At Coach’s first external activation, held in New York in June, interactive, design-heavy rooms had subtle branding. One colorful room featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask. Click here to see more.
Photo: Daniel Salemi
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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For American Express Canada’s pop-up, held in Toronto in June, organizers aimed to give consumers a deeper, more visual understanding of how the brand impacts their lives. For a culinary-theme room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with 'noodles' that hung from oversize chopsticks. Click here to see more.
Home
Product Launch Ideas
Restworks allows attendees and workers to rest and nap at conferences, trade shows, and meetings through its EnergyPods. The company points out a brief nap during the day has been proven to improve alertness, learning, creativity, and mood. The pods include noise-canceling headphones, a timer (for 20 minutes of rest), music, and a privacy visor. The Pod Pair package includes two EnergyPods that are available for purchase for $23,999; a yearly rental costs $895 per month.
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Meeting Breaks
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Rock it on the Beach
Three-sided mini marquee centerpieces offered messages of gratitude and celebrated the organization's 30th anniversary.
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Heart Ball 2019
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
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