The Botanist, a gin brand made in Islay, Scotland, held a cocktail event in June at Bouley Botanical in New York. Guests were coached to choose their flavor profile and forage for their own herbs to make cocktails.
The event, which was designed in house, had a step-and-repeat that displayed a hashtag sign of the brand’s name in red, against a wall of herbs and red florals.
To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party at Hudson Studios in New York on June 15. David Stark Design and Production built a colorful house facade out of 2,710 bottles of home-decor paint and watercolor-craft paint. Guests were invited to grab paint brushes from window boxes, then go to work painting everything inside the house—including rugs, couches, lampshades, duvet covers, nightstands, and more. Organizers wanted to show the versatility of the paint, which can be used on fabric, wood, glass, ceramic, and metal surfaces.
Comic-Con International, which was held from July 20 to 23 in San Diego, is known for over-the-top stunts and interactive fan experiences. Comedy Central series Broad City got in on the action for the first time this year with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture.
