An attendee at Apple’s Worldwide Developers Conference (WWDC), which took place June 4 to 8 in San Jose, California, tested out the game SwiftShot in the AR game room.
Photo: Courtesy of Apple
Best Use of Event Technology
Winner: Marriott Marquis Chicago Hotel Opening
Submitted by BMF Media
BMF Media produced the opening of the Marriott Marquis Chicago hotel in November 2017, combining standard event elements with innovative technologies such as cocktails that were created and delivered by drones and a mobile Hypno Eye photo booth that traveled to guests. To make the check-in area more exciting for guests, BMF created a visual entry wall that had a light projection of a Chicago streetscape map. The event also featured an interactive installation of LED stacked cubes that projected and mimicked the silhouettes of guests as they danced. The event resulted in 1.35 million social media impressions for Marriott.
Submitted by BMF Media
BMF Media produced the opening of the Marriott Marquis Chicago hotel in November 2017, combining standard event elements with innovative technologies such as cocktails that were created and delivered by drones and a mobile Hypno Eye photo booth that traveled to guests. To make the check-in area more exciting for guests, BMF created a visual entry wall that had a light projection of a Chicago streetscape map. The event also featured an interactive installation of LED stacked cubes that projected and mimicked the silhouettes of guests as they danced. The event resulted in 1.35 million social media impressions for Marriott.
Photo: Courtesy of BMF Media
Levy Convention Centers prepared and served 18,587 meals on site for more than 1,800 tables.
Photo: Courtesy of Levy Convention Centers
In a surprise performance by famed composer John Williams, the Star Wars theme featured projections designed to transport the audience to the Millennium Falcon.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
The Lab
The Lab, which was presented by the Verge and Hewlett-Packard, was the focal point of the festival. Designed and curated by Meta.is, the structure housed seven interactive digital art exhibits.
Photo: Taylor McIntyre/BizBash
