NAB Show

Spotify is hitting the road this summer and fall for a music-minded marketing tour in its "Big Green Bus."

Nokia set up an unusual structure to house three nights of performances during the festival's Interactive portion. High Beam Events and SmartFusion built the inflatable tri-dome with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.

Intel's 12,000-square-foot booth included an enormous, front-facing LED screen and about 30 plasmas, all topped by a waved ceiling that changed colors to the pulsating beat of the exhibit's music.

Disney Interactive's exhibit included a water bar, an homage to its mobile app called "Where's My Water?"