Uber was among the companies that hosted activations during South by Southwest in Austin in March.
Photo: Courtesy of Uber
The museum's Bathroom Selfie installation let guests create the optical illusion that they were the mirror image of friends. Such head-turning shots appeal to both posters and followers, the latter of whom are more likely to do a double-take—and comment—on unorthodox shots within their streams.
Photo: Elkhan Pitman
For American Express Canada’s pop-up, held in Toronto in June, organizers aimed to give consumers a deeper, more visual understanding of how the brand impacts their lives. For a culinary-theme room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks. Click here to see more.
Photo: Courtesy of American Express
At Essence and Toyota’s Instagrammable playground, held in New York in December, a ”Throb" room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls. Click here to see more.
Photo: Mel D. Cole
