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inspiration

January 5, 2019
Governors Ball
Governors Ball

"I mean, who doesn't love balloons? These giant colorful trees (built by Founders Entertainment with balloon arrangements supplied by Katie Balloons) were sprouting up around the festival grounds at Governors Ball this year. Talk about instant photo bait! And such a clever way to reinvent what some may consider a tired design trope." —Michele Laufik, style editor

Photo: Taylor McIntyre/BizBash
Brooklyn Museum's Artist's Ball
Brooklyn Museum's Artist's Ball

"The featured exhibit at the museum at the time of this April benefit was 'David Bowie Is,' and the event design from David Stark featured plenty of glam. After cocktails on the first floor—a space punctuated with columns of thin gold fringe streamers—guests went upstairs for dinner. The atrium was a riot of streamers in various materials and colors, draped at different heights and angles, announcing a sense of fun on a monumental scale. Spaced throughout the room, entertainers jumped on mini trampolines, generating energy but also drawing guests eyes upward to take in the decor. Shiny silver dome centerpieces reflected the drama overhead." —Beth Kormanik, editor in chief

Photo: Courtesy of the Brooklyn Museum
The San Francisco Symphony's Opening Night Gala for the 2014 season was a lavish affair that encompassed multiple venues, and was designed by Blueprint Studios.
The San Francisco Symphony's Opening Night Gala for the 2014 season was a lavish affair that encompassed multiple venues, and was designed by Blueprint Studios.
Blueprint Studios transformed San Francisco Pier #48 into an elegant series of lounge and dine settings for a large nonprofit gala.
Blueprint Studios transformed San Francisco Pier #48 into an elegant series of lounge and dine settings for a large nonprofit gala.
Blueprint Studios enveloped Illuminated Luna Tables with custom prints to enhance a Springtime-themed dinner.
Blueprint Studios enveloped Illuminated Luna Tables with custom prints to enhance a Springtime-themed dinner.
The Archeological Institute's servers in painted masks
The Archeological Institute's servers in painted masks
Photo: Andre Maier
International Rescue Committee Rescue Dinner
International Rescue Committee Rescue Dinner

The dinner, which was held in November at New York Hilton Midtown, honored designer Diane von Furstenberg with the Freedom Award and Larry Fink, chairman and C.E.O. of BlackRock, with the John C. Whitehead Humanitarian Award. The annual dinner raised $16.8 million to support the organization’s humanitarian work. The table centerpieces were mirrored cubes featuring photos of refugees.

Photo: Ilya S. Savenok/Getty Images
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Staffers dressed in hippie attire welcomed guests to the event, which took place November 3. A pink step-and-repeat wall featured floral peace signs.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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