The Pantone Pantry marks the first time that Pantone has executed an experiential reveal moment for its Color of the Year announcement in front of a live audience. The pantry doors opened to reveal Living Coral and the associated Shimmering Sunset palette. A private reception took place December 5 and the space was open to the public December 6 and 7.
"The Primal lab at C2 Montréal was unlike anything I’ve ever seen at an event. Augmented reality has been experimented with at events for the past couple years, but this particular exhibit did a great job at combining visually attractive design with interactive technology. Guests were immediately drawn to the space, which was a colorful house interior. Then, staffers invited them to wear festive helmets straight out of a Dr. Seuss book, which used AR to make the space come to life as a surreal jungle. C2 introduces new interactive experiences for attendees each year, but this one definitely was the highlight for me." —Ian Zelaya, news editor
