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Ideas

January 10, 2019
C2 Montréal
C2 Montréal

"The Primal lab at C2 Montréal was unlike anything I’ve ever seen at an event. Augmented reality has been experimented with at events for the past couple years, but this particular exhibit did a great job at combining visually attractive design with interactive technology. Guests were immediately drawn to the space, which was a colorful house interior. Then, staffers invited them to wear festive helmets straight out of a Dr. Seuss book, which used AR to make the space come to life as a surreal jungle. C2 introduces new interactive experiences for attendees each year, but this one definitely was the highlight for me." —Ian Zelaya, news editor

Photo: Agnieszka Stalkoper
Royal Wedding Watch Party
Royal Wedding Watch Party

"One of the year's major events was the royal wedding of Meghan Markle and Prince Harry. There were watch parties across the globe, and we attended one hosted by event designer David Tutera and the craft retailer Michaels at New York's Crosby Street Hotel. Guests did more than watch the vows: There were stations for creating a fascinator, arranging a bouquet of faux flowers, personalizing tumblers using Cricut machines, and a centerpiece pink Union Jack created from fabric flowers. It was the perfect backdrop for photos of guests—or the queen's favorite, a corgi." —Beth Kormanik, editor in chief

Photo: Monica Schipper/Getty Images for Michaels
Alexa Meade's 'Immersed in Wonderland'
Alexa Meade's 'Immersed in Wonderland'

"I've been obsessed with Alexa Meade's unconventional art since I first donned a painted hat at Refinery 29's 29Rooms, so I was thrilled to check out her first solo exhibit on the west coast. Part of Beverly Hills' BOLD Holidays events, 'Immersed in Wonderland' featured painted, three-dimensional holiday-theme vignettes. Visitors were invited to interact with the art by wearing painted clothing and accessories, sitting on couches and in chairs, and even playing at a grand piano. When photographed, it gave the appearance that they were part of the painting. Meade herself was even on-hand to live-paint models. The resulting photo keepsakes were so fun, and truly unlike anything I'd seen before." —Claire Hoffman, West Coast bureau chief

Photo: BHCVB
Charity:Water's Charity: Ball
Charity:Water's Charity: Ball

"The LED Halo screen at Charity: Water's fund-raiser in San Francisco was unlike anything I've ever seen. It was custom-fabricated for the event to immerse 522 dinner guests into the daily life of residents of Ethiopia who need clean water. The 'halo' consisted of 40,000 pounds of LED wall, truss, lighting, audio equipment, and cables. The LED wall was provided by Global Trend Productions; working with Trademark Event Production, they designed a way to hang this circular wall using the frames of the LED tiles. The second, third, fourth, and fifth layers of LED tile were hung from custom-machined L-brackets to lighten the load. Elle Chan from Trademark said that they couldn't have built such a big wall without the custom fabrication. Throughout the event, the Halo displayed a 360-degree view of the daily walk that one resident of Ethiopia takes to procure water, plus live totalizers of the amount raised at the gala. (The totalizer was powered through an app custom-made for the event by All of It Now.)" —Robyn Hagan Cain, San Francisco contributing editor 

Photo: Claudine Gosset
Governors Ball
Governors Ball

"I mean, who doesn't love balloons? These giant colorful trees (built by Founders Entertainment with balloon arrangements supplied by Katie Balloons) were sprouting up around the festival grounds at Governors Ball this year. Talk about instant photo bait! And such a clever way to reinvent what some may consider a tired design trope." —Michele Laufik, style editor

Photo: Taylor McIntyre/BizBash
Brooklyn Museum's Artist's Ball
Brooklyn Museum's Artist's Ball

"The featured exhibit at the museum at the time of this April benefit was 'David Bowie Is,' and the event design from David Stark featured plenty of glam. After cocktails on the first floor—a space punctuated with columns of thin gold fringe streamers—guests went upstairs for dinner. The atrium was a riot of streamers in various materials and colors, draped at different heights and angles, announcing a sense of fun on a monumental scale. Spaced throughout the room, entertainers jumped on mini trampolines, generating energy but also drawing guests eyes upward to take in the decor. Shiny silver dome centerpieces reflected the drama overhead." —Beth Kormanik, editor in chief

Photo: Courtesy of the Brooklyn Museum
Destination San Diego
Destination San Diego

"I love anything that gets guests involved, and a standout from this year was the first Destination San Diego music festival, sponsored by Adidas and Journeys. The free event engaged fans through large-scale art installations, specifically a 40-foot-tall living mural that visitors could contribute to throughout the day by pushing one of a series of buttons. Depending on the color selected, a new stripe of paint was added. Adidas calls itself the 'creator brand,' so putting fans in the drivers' seat was a natural—and memorable—fit." —Claire Hoffman, West Coast bureau chief

Photo: Cole Ferguson
Jet Townhouse
Jet Townhouse

"One of the most creative event ideas I saw this year was at Jet’s townhouse in New York, for the brand's relaunch in the city. The event featured a replica of the New York skyline created entirely with products that can be ordered on Jet’s website. I thought the installation was an effective and fun way to show off what the brand sells while nodding to its new focus on consumers in the city." —Ian Zelaya, news editor

Photo: Cindy Ord/Getty Images for Jet
Amazon Holiday Preview
Amazon Holiday Preview

"To introduce media to its holiday offerings, Amazon hosted a festive preview event in Manhattan. The design from Shiraz Creative took guests into various parts of a home, including a posh library. A nearly ceiling-height set of bookshelves contained books painted in red and green to create a Christmas tree. It was a deceptively simple design that might be missed by some guests. But careful viewers are rewarded with the visual, like their own Christmas present." —Beth Kormanik, editor in chief

Photo: Beth Kormanik/BizBash
Netflix's 'Chilling Adventures of Sabrina' Premiere
Netflix's 'Chilling Adventures of Sabrina' Premiere

"Film and TV premieres are always fun and creative, but one that really stuck out to me this year was Netflix's Chilling Adventures of Sabrina premiere, designed and produced by MKG. There were so many Instagrammable details—like a seance room with 'Not today, Satan' written on the wall; customizable makeovers, nail art, and flower crowns; and spooky cocktails that used charcoal powder. But my favorite had to be the photo op, where attendees could walk down a high-school hallway in front of a fog machine. The resulting shareable video showed them moving in slow motion as lockers flew open around them. (Click here for an example.) Who wouldn't want a fabulously dramatic, witchy video keepsake?" —Claire Hoffman, West Coast bureau chief

Photo: Marissa Joy Photography
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

"This year, for the first time ever, the event's dinner was actually held in the garden, as opposed to the Agnes Gund Garden Lobby. The greenhouse vibe with the clear tenting, faux grass carpeting, and the cheery springtime colors was an immediate mood-lifter, and fit the 'garden' theme of the annual event perfectly." —Michele Laufik, style editor

Photo: Taylor McIntyre/BizBash
Lonely Whale's Into the Blue Gala
Lonely Whale's Into the Blue Gala

At Lonely Whale’s Into the Blue Gala, which took place at the Prince George Ballroom in New York in October, straw-sucking guests got “attacked” by a stray octopus-like tentacle in the #StopSucking photo booth by the Bosco, which debuted the technology at SXSW a couple years ago. Click here to see it in action.

Photo: Courtesy of the Bosco
Women of Worth Awards Gala
Women of Worth Awards Gala

L’Oréal Paris hosted its 13th-annual Women of Worth awards, a philanthropic program that honors women who are making a difference in their communities across the country, at the Pierre hotel in New York in December. Jes Gordon handled the event’s design, framing out the entrance to the dining room with an archway of branches and using a palette of rich purple hues, along with sparkling table linens.

Photo: Courtesy of JesGordon/ProperFun
Knock Out Abuse Gala
Knock Out Abuse Gala

The 25th anniversary of the Knock Out Abuse Gala raised $1 million in November to benefit women and children who are survivors of domestic abuse. Notable speakers at the event, which was held at the Ritz-Carlton, Washington, D.C. ballroom and designed by Events by André Wells, included former Virginia Governor Terry McAuliffe, Senator Mark Warner, and D.C. Mayor Muriel Bowser. The decor featured plenty of sparkly silver sequins and glitter, accented with red, to commemorate the silver anniversary.

Photo: Davide De Pas
The Boston Purple Party 2018
The Boston Purple Party 2018

In November, Tyger Productions transformed the Cyclorama at the Boston Center for the Arts into a sparkling purple space for the Boston Purple Party 2018, benefiting the Pancreatic Cancer Action Network. The gala's co-chair Ty Kuppig of Tyger Productions and his team suspended floor-to-ceiling panels of reflective paillettes to create a more intimate setting within the large venue.

Photo: Tyger Productions
Inner-City Arts’ 2018 Imagine Awards
Inner-City Arts’ 2018 Imagine Awards

For this year’s event, Stoelt Productions ditched the traditional gala format, instead creating mini “studios” based on those at the Inner-City Arts campus so attendees could experience what the organization offers its students. The event was held at City Market Social House in Los Angeles in October.

Photo: Stoelt Productions
Library Lions Gala
Library Lions Gala

The New York Public Library hosted the 2018 Library Lions Gala in November, with honorees Ron Chernow, Francis Ford Coppola, Jessye Norman, Claudia Rankine, and Elizabeth Strout. The event raised more than $2.7 million. Once again, event designer David Beahm transformed the Rose Main Reading Room into the gala’s dining room with floral projections by L&M Sound and Light cast on the walls and table decor that included white blooms.

Photo: Angela Pham/BFA
International Rescue Committee Rescue Dinner
International Rescue Committee Rescue Dinner

The dinner, which was held in November at New York Hilton Midtown, honored designer Diane von Furstenberg with the Freedom Award and Larry Fink, chairman and C.E.O. of BlackRock, with the John C. Whitehead Humanitarian Award. The annual dinner raised $16.8 million to support the organization’s humanitarian work. The table centerpieces were mirrored cubes featuring photos of refugees.

Photo: Ilya S. Savenok/Getty Images
Spirit of Saint Nicholas Ball
Spirit of Saint Nicholas Ball

In December, Catholic Charities hosted the 29th-annual Spirit of Saint Nicholas Ball at the Hilton Chicago. The event raised almost $1.5 million, with proceeds benefiting the child development centers, after-school programs, counseling services, and teen parenting centers the organization provides for children throughout the Chicago area. The tables featured Father Christmas figures as centerpieces.

Photo: John Reilly Photography
Canadian Opera Company’s Centre Stage Gala
Canadian Opera Company’s Centre Stage Gala

At this year’s event, held at the Four Seasons Centre for the Performing Arts in Toronto in November, guests enjoyed a dinner created by Nota Bene executive chef David Lee on the stage of R. Fraser Elliott Hall. A close-up shot of roses was projected on the large screen behind them.

Photo: Gaetz Photography
Angel Ball
Angel Ball

Gabrielle’s Angel Foundation for Cancer Research hosted its Angel Ball, which raises money for blood cancer research, in October at Cipriani Wall Street in New York. Artist Fer De Silva was on hand live-painting his iconic hearts; he also created an interactive installation. (Pictured: One of the evening’s performers, Darryl “DMC” McDaniels, poses in front of the installation.) Event decor was provided by Birch Event Design.

Photo: Cindy Ord/Getty Images
Ontario Science Centre's RBC Innovators’ Ball
Ontario Science Centre's RBC Innovators’ Ball

In November, the Ontario Science Centre in Toronto hosted its annual RBC Innovators’ Ball, raising more than $730,000 to support the center’s community access programs. The event featured science fair-style experiences including a hair-raising Van de Graaff generator, an electrostatic generator that uses a moving belt to build up an electric charge.

Photo: Nino Liu
National Design Awards Gala at the Cooper Hewitt
National Design Awards Gala at the Cooper Hewitt

Cooper Hewitt, Smithsonian Design Museum honored the 2018 National Design Award winners with a cocktail reception and award ceremony at the museum’s Arthur Ross Terrace and Garden in New York in October. The decor by David Stark Design & Production was inspired by Cooper Hewitt’s exhibition “Tablescapes: Designs for Dining” and featured gravity-defying light fixtures made from chairs and a red-carpet backdrop of plates.

Photo: Madison Voelkel/BFA
Imagination Ball
Imagination Ball

In October, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County and Arsht Families hosted its children’s Imagination Ball. The afternoon event featured immersive activities and a light and dance show by iLuminate on the Lynn Wolfson Stage of the Ziff Ballet Opera House.

Photo: World Red Eye
Boobyball
Boobyball

To celebrate Rethink Breast Cancer’s 17th-annual Boobyball fund-raiser, which was held at Rebel in Toronto in October, guests dressed in denim and cowboy boots for the “Wild West” theme. Partygoers even rode a mechanical bull.

Photo: Ryan Emberley
The Knot Gala
The Knot Gala

At this year’s gala, held at the New York Public Library in October, guests were greeted by a 10-foot globe created by L'Atelier Rouge.

Photo: Roey Yohai Studios/The Knot
Baby2Baby Gala Presented by Paul Mitchell
Baby2Baby Gala Presented by Paul Mitchell

In November, the seventh-annual gala, which was held at 3Labs in Culver City, California, raised more than $4.3 million to support its work providing low-income children with basic necessities. Designed by Yifat Oren of Oren Co, the evening featured a stage backdrop created by Los Angeles painter Jennifer Guidi.

Photo: Charley Gallay/Getty Images
The Harlem School of The Arts Masquerade Ball
The Harlem School of The Arts Masquerade Ball

This year’s Harlem School of the Arts Masquerade Ball and after-party raised more than $1 million for the second year in a row. The event was held at the Plaza Hotel in New York in October. The dining setting included tall palm leaf centerpieces and African-inspired fabric chair tie-backs.

Photo: Julie Skarratt
The Max Community Pavilion gave attendees a place to relax in an unconventional, inspiring setting.
The Max Community Pavilion gave attendees a place to relax in an unconventional, inspiring setting.
Photo: Courtesy of Adobe
The pavilion featured pop-up art from conference speakers—and plenty of places to charge phones.
The pavilion featured pop-up art from conference speakers—and plenty of places to charge phones.
Photo: Courtesy of Adobe
In one installation, guests shot water guns full of paint at a white office setting.
In one installation, guests shot water guns full of paint at a white office setting.
Photo: Courtesy of Adobe
Adobe Max attendees were invited to sign and decorate an oversize chalkboard.
Adobe Max attendees were invited to sign and decorate an oversize chalkboard.
Photo: Courtesy of Adobe
Stationary bikes allowed guests to unwind.
Stationary bikes allowed guests to unwind.
Photo: Courtesy of Adobe
Fresh Wata’s Spacious N.Y.E. Event
Fresh Wata’s Spacious N.Y.E. Event

The event’s photo wall was created with disco balls, and it invited guests to pose under hanging disco balls that served as helmets. 

Photo: Tiffany Rose Photography
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Photo: VIM Studio
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
Photo: Antonio Diaz
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
Photo: Antonio Diaz
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
Photo: Antonio Diaz
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
Photo: Courtesy of Perot Museum of Science and Nature
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
Photo: Antonio Diaz
The fig beer was served out of test tubes, further tying into the science theme.
The fig beer was served out of test tubes, further tying into the science theme.
Photo: Antonio Diaz
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
Photo: Antonio Diaz
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Photo: Antonio Diaz
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Photo: Antonio Diaz
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Photo: VIM Studio
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
Photo: Antonio Diaz
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Photo: Antonio Diaz
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
Photo: Antonio Diaz
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
Photo: Antonio Diaz
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don 'disguises' such as fedoras and spy glasses.
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don "disguises" such as fedoras and spy glasses.
Photo: Antonio Diaz
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Photo: Antonio Diaz
91st Annual Academy Awards
91st Annual Academy Awards
Veteran production designer David Korins handled the set design for the first time this year, creating an asymmetrical proscenium made with 115 foam blocks. "For this year's Oscars I have designed a world based on the ideas of inclusion and community," he wrote on Instagram. "The design uses warm, welcoming shapes that will not only reach out and wrap around the audience but towards the viewers at home. ... It is warm, welcome, feminine, and a picture of what I want the world to be." Throughout the evening, the set cycled through 15 different looks, from 40,000 roses from OnlyRoses in the shapes of ribbons, to waterfall-like strands made from 41,000 Swarovski crystals, to gold leaf-covered Oscar statues.
Photo: Valerie Macon/AFP/Getty Images
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
The academy’s annual Governors Ball took place at the Ray Dolby Ballroom at Hollywood & Highland immediately following the Oscars on Sunday. This year’s event—which drew 1,500 winners, nominees, presenters, and other industry types—was an homage to global cinema, featuring a presentation of iconic movie moments plus ballroom decor that evoked old movie-theater designs. Lois Burnwell, a makeup artist and chair of the academy's awards and events committee, oversaw the event for the second year. She worked with Cheryl Cecchetto of Los Angeles-based Sequoia Productions on the ball's decor and production. (Cecchetto and her team have been producing the Governors Ball for 30 consecutive years.)
Photo: Jerry Hayes Photography
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Decor included a color palette of black, merlot, and Oscar-inspired gold, using more than 2,000 yards of wine satin, textured gold, and champagne gold fabrics. Resource One provided linens, while Hire Elegance provided furniture rentals.
Photo: Jerry Hayes Photography
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Some 400 distinct floral arrangements from longtime collaborator Mark's Garden complemented the theme, incorporating 10,000 red tulips, burgundy roses, mauve orchids, and dark purple calla lilies held in a variety of gold containers. (Read more in our recent interview with Mark's Garden designer Michael Uncapher.)
Photo: Jerry Hayes Photography
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Lighting fixtures from Revelry Event Designers added to the night's elegant feel.
Photo: Jerry Hayes Photography
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Academy of Motion Pictures Arts and Sciences’ Governors Ball
Wolfgang Puck Catering handled food for the 25th consecutive year, working with a culinary staff of 200. The famed chef and the company's vice president of culinary, Eric Klein, created more than 60 dishes for the event, from one-bite hors-d'oeuvres to tray-passed entrées. New dishes for this year included Miyazaki Wagyu beef tartare on puffed black rice; crab-stuffed hibiscus; and taro root tacos with spiced eggplant. For dessert, the Wolfgang Puck Catering pastry team—made up of Kamel Guechida, Garry Larduinat, and Jason Lemmonier—also created a variety of new dishes, including a strawberry and cream dish that used sustainable ruby chocolate.
Photo: Alex J. Berliner/ABImages
Rolex Oscars Green Room
Rolex Oscars Green Room
Rolex sponsored the Academy Awards' green room for the fourth time, this year designing an under-the-sea theme linked to the brand's Perpetual Planet campaign. Event Eleven handled production, while Warner Bros. Design Studio handled the scenic build. Located backstage at the Dolby Theatre, guests entered the space through a bronzed door resembling a hatch. The interior used large underwater photos lit from behind to create a dramatic, realistic feel.
Photo: Bart Michaels
Rolex Oscars Green Room
Rolex Oscars Green Room
A color palette of oceanic blues was used, with furniture that evoked waves and starfish plus coral-inspired laser cutouts backlit in blue on the walls and ceiling.
Photo: Bart Michaels
‘Vanity Fair’ Oscars Party
‘Vanity Fair’ Oscars Party
The New York Times might think the Vanity Fair Oscars party has lost some of its appeal, but the annual Sunday-night event still drew a who's-who of Hollywood stars such as newly minted Oscar winners Lady Gaga, Spike Lee, Olivia Colman, and Regina King. Hosted by editor Radhika Jones, the party again took place in a custom-built venue between the Wallis Annenberg Center for Performing Arts and City Hall. The space comprised a few different spaces, including its signature striped carpet, a glass-encased reception pavilion, and a banquette-filled dining room where poached sea bass and roasted broccoli were served during the ceremony. As per tradition, In-N-Out Burgers were served later in the evening.
Photo: Mike Coppola/VF19/Getty Images for VF
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
Hosted by Sir Elton John and David Furnish, the Elton John AIDS Foundation's annual viewing party, held on Sunday night in a tent at West Hollywood Park, raised more than $6.3 million this year. Designed by Antony Todd and produced by V Productions, LLC, the A-list gathering featured a cocktail reception followed by a gala dinner and a performance by The Killers.
Photo: Brian To/Crumble Catering
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
Town & Country Event Rentals provided the tent and other rentals for the evening, which had a clean color palette of black and white stripes with pops of greenery. Neuro Drinks served as a presenting sponsor of the event.
Photo: Brian To/Crumble Catering
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
For the 15th year, chef Wayne Elias and Crumble Catering prepared more than 1,000 five-course meals for the event, which required 150 servers and bartenders and 70 kitchen staff. The after-party had both savory and sweet buffets, with items such as mac 'n' cheese cupcakes, pretzel-wrapped franks, and tequila-infused chocolate truffles. Raspberry French macarons were imprinted with the foundation's logo; additional cookies took the shape of a red AIDS ribbon.
Photo: Brian To/Crumble Catering
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
27th Annual Elton John AIDS Foundation Academy Awards Viewing Party
New this year, presenting sponsor IMDb broadcasted its annual IMDb Live streaming show from the event. Co-hosted by Aisha Tyler and Dave Karger, the show included four hours of interviews with the party's V.I.P. attendees. 15/40 Productions produced the living room-style lounge.
Photo: Line 8 Photography. All rights reserved.
Mercedes-Benz USA Official Oscars Viewing Party
Mercedes-Benz USA Official Oscars Viewing Party
Mercedes-Benz USA held its annual Oscars viewing party on Sunday night at the Four Seasons Los Angeles in Beverly Hills. The evening, which was designed and produced by Sterling Social, offered comfortable seating and big screen TVs, plus passed hors d’oeuvres, a photo booth by OM Digital, and stations for makeup and hair touchups and hand massages. The arrivals wall featured simple-but-stylish Mercedes-Benz branding.
Photo: Scott Clark Photo
Mercedes-Benz USA Official Oscars Viewing Party
Mercedes-Benz USA Official Oscars Viewing Party
Floral design and rentals took on a deep red color scheme, while the central bar was covered in greenery.
Photo: Scott Clark Photo
Mercedes-Benz USA Official Oscars Viewing Party
Mercedes-Benz USA Official Oscars Viewing Party
Guests could vote for which film would win Best Picture; people who chose correctly were entered to win prizes from Mercedes-Benz.
Photo: Scott Clark Photo
'Essence' Black Women in Hollywood Awards
'Essence' Black Women in Hollywood Awards
The magazine hosted its 12th annual Black Women in Hollywood awards on Thursday afternoon at the Beverly Wilshire. Intended to honor and celebrate Hollywood's most impactful African-American women, this year's honorees were Regina Hall, Amandla Stenberg, Kiki Layne, and Jenifer Lewis.  Show development and production—including the overall design and fabrication as well as the eye-catching stage backdrop and set design—was handled by the Essence event team with longtime collaborator AGENC. The colorful floral design came from Bloom & Plume's Maurice Harris. "We are inspired by the women we celebrate and this year we looked at our honorees and what their message was in their work—especially how the roles they play speak to our community," said Jovanca Maitland, Essence's director of live events and experiential. "These honorees use their art as actors to shine a light on what may be affecting us in our community. These are topics that are tough to talk about but are important to the discussion. We are also creatively inspired by paintings, colors, and images that are of black culture."
Photo: Line 8 Photography. All rights reserved.
'Essence' Black Women in Hollywood Awards
'Essence' Black Women in Hollywood Awards
"Each year, the Essence Black Women in Hollywood Awards luncheon starts with the 'power of our presence' as the home base," Maitland said. "We then look at our honorees’ body of work to create the theme, which this year was art and activism. The combined work of art they create in their films each spotlighted activism in work and in life." The team used a palette of reds, blues, and yellows, combined with ripped patterns and prints, to evoke the idea of feminine power.  "This is the first time we added flowers to the stage to add softness to the frames, creating another emphasis on the art and the feminine power," Maitland added.
Photo: Line 8 Photography. All rights reserved.
'Essence' Black Women in Hollywood Awards
'Essence' Black Women in Hollywood Awards
The colorful art print was also used for the step-and-repeat, contributing to a cohesive look throughout the event.
Photo: Line 8 Photography. All rights reserved.
Cadillac's Pre-Oscars Dinner
Cadillac's Pre-Oscars Dinner
Cadillac teamed up with ABC Television for a pre-Oscars dinner, which was designed and produced by JJLA for the third year. Held on Friday at a private residence in the Hollywood Hills, the event was inspired by Cadillac's "Keep Rising" campaign, using a blue and gold color palette.
Photo: Vivien Best
Cadillac's Pre-Oscars Dinner
Cadillac's Pre-Oscars Dinner
The event honored actress Constance Wu, who shared her own story of "rising above" in her career. Bright Event Rentals and Town & Country provided rentals, and florals came from Bold Blossoms. Chef Curtis Stone created a three-course menu for the evening; additional vendors included music by DJ Alex Merrell and audiovisual production by MS Event Production.
Photo: Vivien Best
'Vanity Fair' and Lancôme's Women in Hollywood Reception
'Vanity Fair' and Lancôme's Women in Hollywood Reception
Part of Vanity Fair's annual Campaign Hollywood series of Oscar week events, the publication teamed up with Lancôme, director Ava DuVernay, and musician and actress Zendaya for a private cocktail reception honoring women in Hollywood. Held at Soho House West Hollywood on Thursday, the stylish reception had a step-and-repeat made from past Vanity Fair covers and other portraits of prominent women in the industry.
Photo: Michael Kovac/Getty Images for Vanity Fair
'Vanity Fair' and Lancôme's Women in Hollywood Reception
'Vanity Fair' and Lancôme's Women in Hollywood Reception
The event also included a Lancôme-branded floral wall, which featured hundreds of pink and white roses designed by Mark's Garden.
Photo: Michael Kovac/Getty Images for Vanity Fair
12th Annual Women In Film Oscar Nominees Party
12th Annual Women In Film Oscar Nominees Party
Nonprofit organization Women In Film hosted its annual Oscars week party at Spring Place in Beverly Hills on Thursday. Designed and produced by Event Eleven, the cocktail reception featured attendees such as Regina King, Eva Longoria, and Connie Britton. At the event, actress Kate Bosworth helped launch Chloe Wine Collection and Women In Film's new "She Directed" campaign, a contest spotlighting female filmmakers. Chloe Wine Collection also had its own eye-catching bar that featured a wine bottle-shape ice luge, stylish black-and-white treats, and flowers from Floral Crush Studio.
Photo: Stefanie Keenan/Getty Images for Women In Film
Icon Mann’s Pre-Oscar Event
Icon Mann’s Pre-Oscar Event
On Thursday, lifestyle website Icon Mann hosted a pre-Oscars dinner at the Waldorf Astoria Beverly Hills, hosted by Laz Alonzo. Dubbed the "Salute to Excellence Dinner," this year's gathering honored Samuel L. Jackson, Spike Lee, and Ruth E. Carter. Willian P. Miller handled design and production, while Tic-Tock handled florals and Accent Decor handled table decor.
Photo: Curtis J. Moore
Icon Mann’s Pre-Oscar Event
Icon Mann’s Pre-Oscar Event
The event featured an exhibit showcasing original costumes designed by Ruth E. Carter from movies in which the honorees had collaborated, such as Do the Right Thing and School Daze. Other costumes featured came from What’s Love Got to Do With It, Selma, and Shaft.
Photo: Curtis J. Moore
14th Annual Oscar Wilde Awards
14th Annual Oscar Wilde Awards
The U.S.-Ireland Alliance hosted its annual Oscar Wilde Awards on Thursday at J.J. Abrams' Bad Robot studio in Santa Monica. The event honored Glenn Close, Aidan Gillen, and Chris O'Dowd, and Irish band VINCI performed. The outdoor gathering featured appropriately green lighting, oversize florals, and projected Oscar Wilde quotes, plus Irish fare served by Kensington Caterers. Senovva Inc. handled audiovisual production.
Photo: Dean Machin/Event Image Service for US-Ireland Alliance
Pre-Oscars Dinner
Pre-Oscars Dinner
At an industry dinner for nominees, AOO Events and its floral division, AOO Floral, used red, black, and gold details to create an Oscars-appropriate look. Tables came from Edge Design and Decor, while chargers and napkins came from BBJ Linen and rentals came from Signature Party Rentals.
Photo: Courtesy of AOO Events
Cadillac's Pre-Oscars Party
Cadillac's Pre-Oscars Party
In addition to its Friday night dinner, Oscars sponsor Cadillac hosted a reception on Thursday at Chateau Marmont, drawing a crowd of celebrities including Allison Janney, Zoe Saldana, Liev Schreiber, and Christoph Waltz. Event Eleven handled production and design. V.I.P.s arrived at the event in Cadillac CT6 sedans and Escalades, which were also used to chauffeur guests to the Oscars themselves and other events throughout the weekend.
Photo: Tommaso Boddi/Getty Images
'Vanity Fair' and L'Oréal Paris's Toast to New Hollywood
'Vanity Fair' and L'Oréal Paris's Toast to New Hollywood
In another event for Vanity Fair's Campaign Hollywood, the publication teamed up with L'Oréal Paris to celebrate new talent such as Yalitza Aparicio, Henry Golding, and Amandla Stenberg. Held at Ysabel in West Hollywood on February 19, event decor included phrases like "I am worth it" scrawled in red lipstick-like lettering.
Photo: Matt Winkelmeyer/Getty Images for Vanity Fair
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