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Annual Sales Conference Ideas

January 22, 2019
Add Cheeky On-Theme Details
Add Cheeky On-Theme Details

Zagat honored its local list of the 30 best chefs under 30 years old—Zagat’s “30 under 30”—in Austin with an event where drink coasters referenced other celebrities and personalities, real and fictional, who achieved fame by the same age.

Photo: Nadia Chaudhury/BizBash
Place Faces on Stage
Place Faces on Stage

The Children's Defense Fund's Beat the Odds award ceremony at the Beverly Hills Hotel in 2012 honored five Los Angeles high school students who overcame personal obstacles and achieved academic excellence. To incorporate the teenagers into the night's visuals, the organizers used a gallery of black-and-white portraits as the backdrop for the stage.

Photo: Alex J. Berliner/ABImages
Make It Personal
Make It Personal

TD Bank's employee recognition dinner—called the “Wow” awards—got a major format change in 2009, meant to avoid the feeling of a typical dinner and presentation. The event shrunk from 2,000 people to 100, with the 27 honorees, their guests, and TD Bank senior execs all siting at a single amoeba-shaped table. Lucite easels displaying photos of the evening's honorees lined the hallway.

Photo: Roger Dong for BizBash
Send Tribute Souvenirs
Send Tribute Souvenirs

For the New York Yankees 2014 Homecoming Dinner honoring Mariano Rivera, Chris Koch, and Andy Pettitte, invitations arrived with all three honorees spotlighted in the form of custom baseball cards.

Photo: Andrew Martin for BizBash
Showcase Framed Portraits
Showcase Framed Portraits

Every year for Essence magazine's annual Black Women in Hollywood event—an award luncheon that takes place during the week before the Oscars—producer Caravents creates a gallery of framed oversize portraits that are also pictured in the magazine's special issue. The artistic tributes hang in the Beverly Hills Hotel's grand stairway, which acts as the entrance to the celeb-mobbed event.

Photo: Line 8 Photography. All rights reserved.
Create an Interactive Installation
Create an Interactive Installation

This year's Essence Black Women in Hollywood event also included a Target-sponsored “Power of Our Presence” wall, where guests could pull a message of inspiration; as the messages were removed, images of honorees appeared beneath the star-shaped installation.

Photo: Alessandra Dubin/BizBash
Personalize a Motif
Personalize a Motif

The Museum of Modern Art honored Quentin Tarantino in 2012, choosing not to plaster the walls with explicit references to the filmmaker's iconic movies. Instead, the New York art institution crafted a more subtle homage with a color palette of indigo and a commissioned sketch of Tarantino. Nathan Milner's sketch—artwork commissioned by Tarantino that depicted the director and iconic characters from his films—was incorporated into visuals, used on the step-and-repeat, and printed on the dinner program.

Photo: Nadia Chaudhury/BizBash
Put Names on Bottles
Put Names on Bottles

A scant 200 guests made the invite list for Elle’s Women in Hollywood event in 2008 at the Four Seasons Los Angeles at Beverly Hills, where Moët & Chandon bottles bore the names of honorees.

Photo: Donato Sardella
Customize Entertainment
Customize Entertainment

In honor of Tommy Hilfiger receiving the C.F.D.A.'s Lifetime Achievement award in 2012, the Princeton Footnotes performed a live tribute to the designer. Naturally, the all-male a cappella group was outfitted in head-to-toe Tommy Hilfiger clothing.

Photo: Joe Schildhorn/BFAnyc.com
Host an Engaging Conversation
Host an Engaging Conversation

The Gene Siskel Film Center honored Gwyneth Paltrow at its 2013 fund-raiser at the Ritz-Carlton Chicago. Instead of simply presenting the actress with an award, the evening included an hour-long onstage Q&A session. Amanda de Cadenet, host of Lifetime TV's The Conversation and a friend of Paltrow's, led the discussion. The event's menu also included dishes inspired by Paltrow's films.

Photo: Bob Carl
Use Artful Multimedia Displays
Use Artful Multimedia Displays

For the first-ever event marking its annual list of Game Changers in 2010, the Huffington Post wanted to produce an interactive experience that would appropriately honor the leaders and innovators selected by the five-year-old news site's readers. The awards were bestowed on 100 individuals, people who used new media to make a global impact in fields as diverse as business, politics, sports, and food, and scrolling projector displays mimicked the way the Huffington Post presents content online. The changing text also served to educate attendees on the works of each Game Changer honoree. David Stark produced the event at Skylight Soho in New York.

Photo: Courtesy of David Stark
Dedicate the Theme
Dedicate the Theme

The party following the A.F.I. Lifetime Achievement award presentation at Los Angeles's Sony Pictures Studios in 2011 drew inspiration from honoree Morgan Freeman's blues club in Mississippi. Nods to the club and city came in the form of decor, flowers, and a Southern food menu from Wolfgang Puck.

Photo: Nadine Froger Photography
Structural centerpieces decorated each table, providing information on the areas the Robin Hood Foundation serves as well as a placeholder for the IML devices.
Structural centerpieces decorated each table, providing information on the areas the Robin Hood Foundation serves as well as a placeholder for the IML devices.
Photo: Nadia Chaudhury/BizBash
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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The theme 'Transformative Collisions' was evoked right away: As soon as attendees walked into the venue, they walked over a rotating platform.
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New York-based catering company Abigail Kirsch offers three fruity mocktails for events. The first is the pom fizz mocktail, which has pomegranate, orange, and lemon juices mixed with sparkling cider.
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The Think Gallery showcased six of IBM’s projects using 18-foot-high digitally mapped video screens that surrounded visitors and allowed them to sit and think about what they were watching.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Talbott Hotel
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The Future of Meetings Is in Cincy
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Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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