At this year’s Rolling Stone Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take photos and pretend to live the rock star life. The event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.
Photo: Gustavo Caballero/Getty Images for Rolling Stone
In a collaborative and ongoing experience, performance artist Cocovan invites guests to “write a love letter to the world.” So far, people from 115 countries have contributed to the letter.
Photo: Taylor McIntyre/BizBash
Guests could take a seat in director’s chairs in front of marquee signage at the space devoted to Shatterbox, a new series by Refinery29 and TNT that aims to empower female storytellers in Hollywood.
Photo: Taylor McIntyre/BizBash
At the merchandise area, attendees could get custom psychedelic airbrushing to personalize purchases. Hueston said the idea was inspired by feedback from past events. This year, Mastercard served as the event’s official payment partner, allowing cardmembers to tap and pay on site for swag.
Photo: Taylor McIntyre/BizBash
Deutsch LA Holiday Party
The company hired performers to dress in disco-appropriate garb, hit the dance floor, and mingle with guests.
Photo: Sherri J. Photography
Zellers threw a farewell party produced by Candice & Alison in November as the Toronto retailer got ready to shutter all its stores after 61 years of business. A massive, four-sided bar was covered in enlarged newspaper clippings from 1951, the company's opening year.
Photo: Mauricio Calero
Target hosted hundreds of shoppers at a pop-up store for its Shops at Target program in New York in September. As a whimsical way to incorporate a bar into the event, the production team at ExtraExtra built a diner-style coffee shop set.
Photo: Nilaya Sabnis
Showtime hosted the second-season premiere of its drama series Homeland aboard the Intrepid Sea, Air & Space Museum in New York in September. Glowing lanterns made the central outdoor bar easy to spot from afar.
Photo: Scott Gries/Showtime
Following the premiere of The Amazing Spider-Man in Los Angeles in June, guests headed to an outdoor party designed by 15/40 Productions. The premiere party's central bar in the round got a reptilian look inspired by the film's villain.
Photo: Line 8 Photography. All rights reserved.
Members of Elvis's inner circle sit inside the Elvis Tribute Car.
Photo: BizBash
Photo: Joe Dowling
The Boston Purple Party 2018
In November, Tyger Productions transformed the Cyclorama at the Boston Center for the Arts into a sparkling purple space for the Boston Purple Party 2018, benefiting the Pancreatic Cancer Action Network. The gala's co-chair Ty Kuppig of Tyger Productions and his team suspended floor-to-ceiling panels of reflective paillettes to create a more intimate setting within the large venue.
Photo: Tyger Productions
Intel and Warner Bros. Autonomous Car Experience
Intel and Warner Bros. partnered to launch an immersive experience on the show floor, delivering on a commitment the two companies made at the Los Angeles Auto Show in 2017 to explore the potential for entertainment in future autonomous vehicles. The autonomous vehicle, a 2019 BMW X5, offered a virtual ride to Gotham City narrated by Batman’s butler Alfred Pennyworth. The experience, which combined an adventure story with information about the vehicle’s safety measures, featured a large-screen TV, projectors, mobile devices, sensory and haptic feedback, and immersive audio and lights.
Photo: Walden Kirsch/Intel Corporation
Polaroid OneStep Booth
Polaroid gave guests the chance to experience the new Polaroid OneStep analog instant camera from Polaroid Originals. With an oversize replica of the camera as a centerpiece, the booth featured interactive stations that showcased the product’s features such as double exposure, light painting, and noise trigger. Andreas Bergmann designed the booth, while Skyline handled the build and PRG handled audiovisual elements.
Photo: Christopher Lee
Attendees could have their picture taken on color or black and white Polaroid Originals film and experience film photography techniques like emulsion lifts. Polaroids were displayed on branded walls.
Photo: Christopher Lee
Children and adults played with old-fashioned games manned by celebrities.
In the Federated Department Stores Foundation-sponsored art room, artist Jeff Koons painted murals on white canvas with children.
In keeping with the awards' logo, intended to inspire kids' creativity, kids left messages on a chalkboard wall.
Photo: Andi Blady
Items from the collection were used throughout the event decor, starting at the entrance. Setting a playful and colorful vibe, a line of knotted sheets also provided opportunities for younger kids to play peek-a-boo.
Photo: Courtesy of Target
Arts and crafts activities included a station where kids could decorate cardboard dinosaur eggs with stickers, paint, or markers.
Photo: Courtesy of Target
Jonathan E. Jacobs, a.k.a. the Vintage DJ, spins original 45s, 33s, and 78s records from the 1920s through the 1970s on two vintage record players. His record collection spans musical genres, including jazz, Latin, soul and R&B, rock ’n’ roll, reggae, and more. He has worked for cultural institutions and companies, including Citigroup, the Brooklyn Museum, the Public Theater, the Wall Street Journal, and Swarovski.
Photo: Michael Scott Studio
Creative Promotional Products of Skokie, Illinois, fashioned press kits in the form of the tribute car.
Photo: BizBash
For Showville, Empire Entertainment recreated a quintessential community center hosting a talent audition. A series of bleachers were placed against one wall, while the auditions themselves took place on a center stage with hopeful talent lined up against a secondary wall.
Photo: Ilya S. Savenok/Getty Images for AMC
Carlson Wagonlit Travel "Thrive in Retro" Event
Following the Global Business Travel Association's annual conference in Boston last July, participating company Carlson Wagonlit Travel hosted an after-party at Symphony Hall. The event, produced by Kuoni Destination Management, had a "Thrive in Retro" theme inspired by Mad Men. Models dressed in sleek, '60s-style outfits carried doily-adorned cocktail trays of Manhattans and sloe gin fizzes.
Photo: Courtesy of Kuoni Destination Management
Canteen Vending Services's Branding Event
Passed snacks at the Canteen event included mini burgers with truffle aioli, cheddar, and onion straws. The retro-style bites were garnished with sandwich picks and cornichons.
Photo: Rick Aguilar
Strolling entertainers enticed guests to purchase raffle tickets.
PGM Studios (Pedro Galvez)
Costumed performers from ME Productions performed classic 50s dances like the Hand Jive in the prom-themed room.
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An antique motorcycle parked in the lobby of the museum provided a photo op for guests.
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Cadillac displayed its new-model cars.
Photo: Barry E. Levine
Stilt-walkers greeted guests at an entrance lined with 40 years of photos from the foundation's history.
Photo: Barry E. Levine
Go-go dancers performed routines to hits from the 1960's.
Photo: Barry E. Levine
