National food festival Dessert Goals cuts down on lines by using timed entry, which allows a new batch of 300 attendees to enter the event every 90 minutes. Staffers use mobile devices to check guests in while they wait in line.
Photo: Pratya Jankong/Dessert Goals
With hundreds, or even thousands, of people in attendance at most conferences, it becomes an ideal opportunity to attempt to set a Guinness World Record title. The attempt creates buzz even if it fails. At the National Federation of the Blind’s 2015 conference in Orlando, 2,480 attendees participated in a successful Guinness World Record title attempt for the largest umbrella mosaic. The open umbrellas created the image of the organization’s logo and tagline, “Live the life you want.” The stunt was part of the association’s 75th anniversary celebration.
Photo: Courtesy of National Federation of the Blind
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo
Each guest was given a badge on a lanyard, which they filled out with codes and had punched after completing the challenges.
Photo: JPM Visuals for BizBash
