tradeshow / roadshow / veletrh

At Sephora’s Leadership Conference, which took place in Las Vegas in June, Blueprint Studios built more than 30 customized booths for the event. Rihanna’s Fenty Beauty presence featured a Moroccan theme with a gold-and-purple color scheme. The line's extensive range of makeup shades was also on display. Kendo Brands oversaw the booth's creative design.

At the Sephora conference, the booth promoting Dr. Jart’s Ceramidin Cream, a moisture barrier detector, featured an Antarctic theme with penguin cut-outs, a yellow bean bag, and a giant replica of the product.

For the Marc Jacobs Beauty booth at the Sephora conference, larger-than-life compact mirrors and makeup brushes were flanked by enlarged images of the brand’s gel powder eyeshadow line. Kendo Brands oversaw the creative design and Blueprint Studios oversaw the buildout.

Beautyblender, which is known for its hot pink makeup sponges, brought a smaller version of its pop-up bodega concept, which debuted in New York, to the Sephora conference. The booth featured branded grocery items like milk cartons, spray bottles, cups of coffee, and hot pink milk crates.

Nail polish brand CND Shellac partnered with Social House Inc. to create a color wheel activation at the Premiere Orlando beauty show in June. The activation included six different rooms, each dedicated to a product and each forming a piece of the color wheel scheme. For example, the “Speed & Removal” room, featuring green elements like a clock and dollar bill wallpaper, represented CND Shellac Luxe Gel Polish, which is ready to remove in 60 seconds.

A gold-color “Care & Condition” room highlighted the brand’s SolarOil product, which is applied over nail polish. The room featured gold bean bags and lighting fixtures.

At PopSugar’s inaugural PopSugar Play/Ground in New York in June, perfume and jewelry brand Mugler's activation was inspired by a fair, complete with a roller coaster car photo op and a mini Ferris wheel.

At Beautycon Media’s annual festival in Los Angeles in July, the Better Skin Company created a psychedelic painted wall inspired by the brand’s Mirakle Cream label. Guests could pose with barely clothed male models, who were painted to match the wall.

Target Beauty partnered with MKG to design a swing set photo booth at Beautycon. Guests could sit in pink swings against a branded backdrop made of oversize paper flowers in shades of yellow, orange, and red.

Retailer Sally Beauty built a carnival-theme booth at Beautycon that had a black-and-white illustrated backdrop representing hair strands. Guests were invited to sit on a spinning aerial hoop to pose for photos.

The Backcountry Hut Company launched its Great Lakes Cabin, a full-scale concept house, at IDS19 in partnership with Leckie Studio Architecture & Design. Visitors could enter the 670-square-foot home, which is envisioned as a modular cabin that could be delivered as a flat pack kit of parts. Custom design and build firm Flattery Design created the space’s landscape on site at IDS19, while AyA Kitchens debuted its latest line of cabinetry, AyA Elite, inside the cabin.

Miele staged 45-minute sit-down meals at its Miele cooking theater, with hourly performances to showcase the latest in kitchen appliances and cooking trends. Beyond the culinary experiences, Miele ambassadors demonstrated laundry innovations and handleless appliances.

Dutch designer Marije Vogelzang, who specializes in working with food, partnered with kitchen countertop company Caesarstone to debut "Seeds" at the Interior Design Show. This was the first installment of Vogelzang and Caesarstone's 2019 collaboration. The interactive installation took viewers through the life cycle of a seed from inception to menu ingredient, with different stations surrounded by colorful ribbons.

Arc & Co. designed a futuristic booth for Wynn Audio, meant to resemble a modern gramophone. The gold booth required visitors to venture in by ducking under the entrance to block out the outside world, allowing them to focus on a wall of sound coming from Wynn Audio's high-end speakers.

The Benjamin Moore booth highlighted the brand’s 2019 color trends, specifically its color of the year: Metropolitan AF690, a sophisticated gray with cool undertones, which set the tone for the Sharon Grech-designed booth.

Cosentino’s booth showed off new color releases from Dekton and Silestone, as seen in everything from flooring to countertops to fireplace cladding while dramatic lighting illuminated large format slabs. The company received the show’s Silver Award in the category for best booth design of booths measuring 601 square feet and larger.

Gladstone Hotel's "Come Up To My Room" booth showcased a sample of work from the hotel’s alternative design exhibition, which invited artists and designers to create immersive installations within the backdrop of the historic 130-year-old boutique hotel.

Printing company Astley-Gilbert collaborated on all the signage and wayfinding elements for the Interior Design Show and used playful, interactive elements to showcase the company’s in-house design team at its own booth.

PurParket produces wide-plank engineered hardwood, and the PurParket Inc. x Mason Studio concept booth explored the intrinsic beauty of wood in its various states of existence—from its natural state and beyond.