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2019 Masquerade Ball

February 8, 2019
Chalkboards encouraged guests to write messages.
Chalkboards encouraged guests to write messages.
Photo: Red Dawn Media
A takeaway for BlackBerry was the 'Pink Prose' chalkboard wall, where guests scribbled down answers to questions like 'What woman has inspired you the most?' 'What does pink represent in your life?' and 'Which famous woman would you like to meet?'
A takeaway for BlackBerry was the "Pink Prose" chalkboard wall, where guests scribbled down answers to questions like "What woman has inspired you the most?" "What does pink represent in your life?" and "Which famous woman would you like to meet?"
Photo: Alison Whittington for BizBash
Matching the theme and the gobo lights shining on the walls of the space, illuminated bracelets that read 'Dream' served as napkin holders at each place setting.
Matching the theme and the gobo lights shining on the walls of the space, illuminated bracelets that read "Dream" served as napkin holders at each place setting.
Photo: Nadia Chaudhury/BizBash
Black-and-white personal snapshots of the couple’s guests gave the hallway an art gallery-style look.
Black-and-white personal snapshots of the couple’s guests gave the hallway an art gallery-style look.
Photo: Carolyn Curtis/BizBash
New York-based catering company Abigail Kirsch offers three fruity mocktails for events. The first is the pom fizz mocktail, which has pomegranate, orange, and lemon juices mixed with sparkling cider.
New York-based catering company Abigail Kirsch offers three fruity mocktails for events. The first is the pom fizz mocktail, which has pomegranate, orange, and lemon juices mixed with sparkling cider.
Photo: Courtesy of Abigail Kirsch
Abigail Kirsch’s peach rosemary mocktail includes peach puree, rosemary infusion, and sparkling soda.
Abigail Kirsch’s peach rosemary mocktail includes peach puree, rosemary infusion, and sparkling soda.
Photo: Courtesy of Abigail Kirsch
Abigail Kirsch’s also offers an alcohol-free mango mule with mango and passion fruit puree, honey syrup, lime juice, and ginger beer.
Abigail Kirsch’s also offers an alcohol-free mango mule with mango and passion fruit puree, honey syrup, lime juice, and ginger beer.
Photo: Courtesy of Abigail Kirsch
While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.
While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.
Photo: Billy Farrell/BFAnyc.com
The post-show reception included a meet-and-greet with Hamilton creator Lin-Manuel Miranda. One photo backdrop displayed a quote from the Hamilton Mixtape with a reference to the American Express brand.
The post-show reception included a meet-and-greet with Hamilton creator Lin-Manuel Miranda. One photo backdrop displayed a quote from the Hamilton Mixtape with a reference to the American Express brand.
Photo: Alexander Tamargo/Getty Images for American Express
Autograph Collection Hotels
Autograph Collection Hotels

To highlight that the brand has more than 160 hotels around the world, one wall displayed imagery of select properties.

Photo: Courtesy of Autograph Collection
Francis Ford Coppola Winery Activation
Francis Ford Coppola Winery Activation

At the Hollywood Reporter Lounge, sponsor Francis Ford Coppola Winery invited talent such as Alfre Woodard to record video birthday messages for the director’s upcoming 80th birthday. NVE Experience Agency produced the lounge.

Photo: John Parra/Getty Images for the Hollywood Reporter
IndieWire Studio presented by Dropbox
IndieWire Studio presented by Dropbox

American Civil Liberties Union returned as a sponsor of the space. Guests including actress Awkwafina were invited to pose with signs calling out constitutional rights and issues the nonprofit organization fights for.

Photo: Anna Pocaro
The Harlem School of The Arts Masquerade Ball
The Harlem School of The Arts Masquerade Ball

This year’s Harlem School of the Arts Masquerade Ball and after-party raised more than $1 million for the second year in a row. The event was held at the Plaza Hotel in New York in October. The dining setting included tall palm leaf centerpieces and African-inspired fabric chair tie-backs.

Photo: Julie Skarratt
The Children's Defense Fund's "Beat the Odds" Award Ceremony
The Children's Defense Fund's 'Beat the Odds' Award Ceremony
The December 6 event at the Beverly Hills Hotel honored five Los Angeles high school students who overcame personal obstacles and achieved academic excellence. To incorporate the teenagers into the night's visuals, the organizers used a gallery of black-and-white portraits as the backdrop for the stage. Art Arellanes produced the event, Revelry handled the scenic production, and Richard Taylor provided the lighting design.
Photo: Alex J. Berliner/ABImages
Problem: Losing Guests' Attention
Problem: Losing Guests' Attention

Heal the Bay hosts a fund-raising gala each year, but it had identified a past problem with losing guests’—and donors’—attention in a disconnected environment. So this year, for its 30th anniversary, the environmental nonprofit worked with Events by Fabulous to tweak the layout so it would feel more intimate and inclusive. That meant a new stage design and program meant to draw an emotional response from guests by showing high-res video stories of the honorees and the mission of the charity, rather than by way of a speaker with a microphone. Beyond that, the team also created a multistage arena, with a catwalk that led into the center of the crowd and two additional satellite stages for performances that could better distribute the action within the event space. 

Photo: Erik Voake
Groupon's Holiday Party
Groupon's Holiday Party
The Chicago-based company held its massive holiday party at Chicago's Aragon Ballroom on December 14. Event Creative's decor included 8- by 12-foot masquerade masks, which had illuminated, color-changing crystal columns as "handles." Event Creative created patterned gobos meant to look like the draped materials on a Mardi Gras float and collaborated with Sound Investment on the lighting.
Photo: Sheri Whitko
Weinstein Company and Netflix Golden Globes Party
Weinstein Company and Netflix Golden Globes Party

Sponsor Tiny Prints made a contribution to the Robin Hood Foundation for each guest who wrote a thank-you note to a loved one or anyone else on site; reps from the brand later mailed the letters to the chosen recipients. Additional sponsors this year included DeLeon, Fiji Water, Marie Claire, and Hearts on Fire Jewelry.  

Photo: Alesandra Dubin/BizBash
Weinstein Company and Netflix Golden Globes Party
Weinstein Company and Netflix Golden Globes Party

Moët provided a popular champagne vending machine. Guests picked up tokens to drop into the machine; they could either take their bottles for later or have a staff member pop them open on the spot.

Photo: Alesandra Dubin/BizBash
In 2012, New York's massive Robin Hood Foundation Gala got a subway theme, where nontraditional centerpieces atop tables were printed with information on the areas the charity serves. The table toppers also served as placeholders for the IML interactive devices through which guests could donate on the spot.
In 2012, New York's massive Robin Hood Foundation Gala got a subway theme, where nontraditional centerpieces atop tables were printed with information on the areas the charity serves. The table toppers also served as placeholders for the IML interactive devices through which guests could donate on the spot.
Photo: Nadia Chaudhury/BizBash
In November last year, the 10th anniversary of Keep a Child Alive's Black Ball included locked jewelry boxes on tables. At a designated point, waiters placed a key with each donor's name on it onto the table. The keys unlocked the silver boxes, which contained personal thank-you notes from Alicia Keys and unique gifts like origami paper elephants.
In November last year, the 10th anniversary of Keep a Child Alive's Black Ball included locked jewelry boxes on tables. At a designated point, waiters placed a key with each donor's name on it onto the table. The keys unlocked the silver boxes, which contained personal thank-you notes from Alicia Keys and unique gifts like origami paper elephants.
Photo: Dimitrios Kambouris
Robin Hood Foundation's Gala
Robin Hood Foundation's Gala
To highlight the event's focus on children and fund-raising for a charter school, the 2006 Robin Hood Foundation gala had giant chalkboards in the reception area set up in New York's Jacob K. Javits Convention Center. David Stark sketched local landmarks and iconic scenes on the walls, and, during the event, guests could add their own designs with chalk provided in bowls on the cocktail tables.
Photo: Susie Montagna
Fabricated trees did double duty, hiding structural columns in the venue and adding to the park decor. The leaves were evoked by fabric canopies suspended by airline cable.
Fabricated trees did double duty, hiding structural columns in the venue and adding to the park decor. The leaves were evoked by fabric canopies suspended by airline cable.
Photo: Ron Antonelli
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