The festival’s technology sponsor for the second year, Dell, offered a space for attendees to network and participate in interactive experiences that highlighted the brand's sustainability efforts and innovative ways technology can be used in storytelling. Guests could pose in front of a photo wall that featured wings created with recycled computer parts. Lacy Maxwell Experiential produced the space.
The Beverly Center and The Advocate magazine kicked off Pride month in Los Angeles on June 1 with an event that celebrated the L.G.B.T.Q. community and the magazine's four "Champions of Pride" honorees. Event decor, which was handled by ESE Lifestyle, included a tree with rainbow origami leaves. PMK-BNC produced the event.
![Also at the entrance, the brand’s logo was spelled out with greenery and flowers. '[The company] wanted the event to be heavy in florals and feel like it was 'blooming' from start to finish,' said Geffen.](https://img.bizbash.com/files/base/bizbash/bzb/image/2017/08/agnes_and_dora_south_towne_expo_0149_cms_1.png?auto=format%2Ccompress&q=70&w=400)
One of the weekend's buzziest events was Roc Nation's annual brunch, held on February 9 at a private estate. Presented in conjunction with Puma, American Express, and Barclays Center, the event drew a who's-who of the music industry, including Beyoncé, Jay-Z, Diddy, DJ Khaled, Usher, and many more. The entryway featured green hedges and cascading yellow flowers punctuated by framed images of previous brunch attendees. The gathering was designed and produced by SO Events, while Celio's Design handled florals, Bright Event Rentals handled rentals, and Kitchen for Exploring Foods provided catering.
