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REFS

February 12, 2019
Klarna “Smoooth Session”
Klarna “Smoooth Session”
At the entrance, a mannequin with a 20-foot-long arm held shopping bags from Klarna partners, including Topshop, Mango, and H&M.
Photo: Christian Rodriguez
Klarna “Smoooth Session”
Klarna “Smoooth Session”
Inside, guests could make their own name badges with quirky stickers.
Photo: Christian Rodriguez
Klarna “Smoooth Session”
Klarna “Smoooth Session”
At a photo booth, guests could wear a shaggy brown coat and stand in front of a fan, which mimicked a Klarna ad starring an Afghan dog. The booth, from Smilebooth, printed lenticular photos and offered videos for social sharing. Oversize props came from 11th Street Workshop.
Photo: Christian Rodriguez
Klarna “Smoooth Session”
Klarna “Smoooth Session”
Hands poking out of a curtain served guests glasses of champagne at a “mystery bartender” station. Sequence created a “funky flavor” event design, which also included fur-covered bar fronts and walls wrapped with custom event collateral. The event’s furniture rentals, from Patina Rentals and Taylor Creative, had the brand’s muted color palette.
Photo: Christian Rodriguez
Klarna “Smoooth Session”
Klarna “Smoooth Session”
Pinch Food Design catered the event. Stations included dessert trays attached to oversize helium balloons. Catering staff guided the balloons through the crowd.
Photo: Christian Rodriguez
Colgate Total SF Experience
Colgate Total SF Experience
To get to the main Colgate experience, guests walked through an illuminated hallway that illustrated the brand’s history.
Photo: Courtesy of Colgate
Colgate Total SF Experience
Colgate Total SF Experience
The event featured a variety of branded areas for photos, including one that invited guests to pose in a neon circle. 11th St. Workshop helmed fabrication for the event.
Photo: Courtesy of Colgate
Colgate Total SF Experience
Colgate Total SF Experience
At branded stations, Colgate scientists held demos that showed different stages of creating the toothpaste.
Photo: Courtesy of Colgate
Colgate Total SF Experience
Colgate Total SF Experience
A living mint wall created by B Floral served as a step-and-repeat.
Photo: Donald Trail/The Associated Press
Colgate Total SF Experience
Colgate Total SF Experience
Guests could learn about how toothpaste kills bacteria by interacting with a motion-activated screen.
Photo: Courtesy of Colgate
Aerie Changing the Course Dinner
Aerie Changing the Course Dinner
Aerie’s intimate dinner took place at Il Buco Alimentari & Vineria. Decor included white floral centerpieces and a portrait of the brand’s newest “Aerie Role Models,” who include Busy Phillips, Jameela Jamil, and Samira Wiley.
Photo: Jamie McCarthy
Aerie Changing the Course Dinner
Aerie Changing the Course Dinner
Each place setting had branded menus and custom necklaces engraved with each guest's name. On the reverse side, "Aerie" was written in Braille, a detail inspired by one of the new brand ambassadors, Molly Burke, a YouTuber and motivational speaker who is blind.
Photo: Jamie McCarthy
Aerie Changing the Course Dinner
Aerie Changing the Course Dinner
Cocktails served were inspired the brand’s ongoing #AerieReal campaign, which promotes body positivity and self-love.
Photo: Jamie McCarthy
House of BET
House of BET
BET took over Atlanta’s North Event Center with an immersive experience that offered a variety of programming and sneak peeks of upcoming shows. The experience, which was produced and designed by Team Epiphany, included an installation inspired by American Soul, a new series that tells the story of Don Cornelius’ dance show Soul Train. The area featured a 1970s-theme dance floor and a giant disco ball.
Photo: Freedom Film LLC
Lonely Whale's Into the Blue Gala
Lonely Whale's Into the Blue Gala

At Lonely Whale’s Into the Blue Gala, which took place at the Prince George Ballroom in New York in October, straw-sucking guests got “attacked” by a stray octopus-like tentacle in the #StopSucking photo booth by the Bosco, which debuted the technology at SXSW a couple years ago. Click here to see it in action.

Photo: Courtesy of the Bosco
Women of Worth Awards Gala
Women of Worth Awards Gala

L’Oréal Paris hosted its 13th-annual Women of Worth awards, a philanthropic program that honors women who are making a difference in their communities across the country, at the Pierre hotel in New York in December. Jes Gordon handled the event’s design, framing out the entrance to the dining room with an archway of branches and using a palette of rich purple hues, along with sparkling table linens.

Photo: Courtesy of JesGordon/ProperFun
Knock Out Abuse Gala
Knock Out Abuse Gala

The 25th anniversary of the Knock Out Abuse Gala raised $1 million in November to benefit women and children who are survivors of domestic abuse. Notable speakers at the event, which was held at the Ritz-Carlton, Washington, D.C. ballroom and designed by Events by André Wells, included former Virginia Governor Terry McAuliffe, Senator Mark Warner, and D.C. Mayor Muriel Bowser. The decor featured plenty of sparkly silver sequins and glitter, accented with red, to commemorate the silver anniversary.

Photo: Davide De Pas
The Boston Purple Party 2018
The Boston Purple Party 2018

In November, Tyger Productions transformed the Cyclorama at the Boston Center for the Arts into a sparkling purple space for the Boston Purple Party 2018, benefiting the Pancreatic Cancer Action Network. The gala's co-chair Ty Kuppig of Tyger Productions and his team suspended floor-to-ceiling panels of reflective paillettes to create a more intimate setting within the large venue.

Photo: Tyger Productions
Inner-City Arts’ 2018 Imagine Awards
Inner-City Arts’ 2018 Imagine Awards

For this year’s event, Stoelt Productions ditched the traditional gala format, instead creating mini “studios” based on those at the Inner-City Arts campus so attendees could experience what the organization offers its students. The event was held at City Market Social House in Los Angeles in October.

Photo: Stoelt Productions
Library Lions Gala
Library Lions Gala

The New York Public Library hosted the 2018 Library Lions Gala in November, with honorees Ron Chernow, Francis Ford Coppola, Jessye Norman, Claudia Rankine, and Elizabeth Strout. The event raised more than $2.7 million. Once again, event designer David Beahm transformed the Rose Main Reading Room into the gala’s dining room with floral projections by L&M Sound and Light cast on the walls and table decor that included white blooms.

Photo: Angela Pham/BFA
International Rescue Committee Rescue Dinner
International Rescue Committee Rescue Dinner

The dinner, which was held in November at New York Hilton Midtown, honored designer Diane von Furstenberg with the Freedom Award and Larry Fink, chairman and C.E.O. of BlackRock, with the John C. Whitehead Humanitarian Award. The annual dinner raised $16.8 million to support the organization’s humanitarian work. The table centerpieces were mirrored cubes featuring photos of refugees.

Photo: Ilya S. Savenok/Getty Images
Spirit of Saint Nicholas Ball
Spirit of Saint Nicholas Ball

In December, Catholic Charities hosted the 29th-annual Spirit of Saint Nicholas Ball at the Hilton Chicago. The event raised almost $1.5 million, with proceeds benefiting the child development centers, after-school programs, counseling services, and teen parenting centers the organization provides for children throughout the Chicago area. The tables featured Father Christmas figures as centerpieces.

Photo: John Reilly Photography
Canadian Opera Company’s Centre Stage Gala
Canadian Opera Company’s Centre Stage Gala

At this year’s event, held at the Four Seasons Centre for the Performing Arts in Toronto in November, guests enjoyed a dinner created by Nota Bene executive chef David Lee on the stage of R. Fraser Elliott Hall. A close-up shot of roses was projected on the large screen behind them.

Photo: Gaetz Photography
Angel Ball
Angel Ball

Gabrielle’s Angel Foundation for Cancer Research hosted its Angel Ball, which raises money for blood cancer research, in October at Cipriani Wall Street in New York. Artist Fer De Silva was on hand live-painting his iconic hearts; he also created an interactive installation. (Pictured: One of the evening’s performers, Darryl “DMC” McDaniels, poses in front of the installation.) Event decor was provided by Birch Event Design.

Photo: Cindy Ord/Getty Images
Ontario Science Centre's RBC Innovators’ Ball
Ontario Science Centre's RBC Innovators’ Ball

In November, the Ontario Science Centre in Toronto hosted its annual RBC Innovators’ Ball, raising more than $730,000 to support the center’s community access programs. The event featured science fair-style experiences including a hair-raising Van de Graaff generator, an electrostatic generator that uses a moving belt to build up an electric charge.

Photo: Nino Liu
National Design Awards Gala at the Cooper Hewitt
National Design Awards Gala at the Cooper Hewitt

Cooper Hewitt, Smithsonian Design Museum honored the 2018 National Design Award winners with a cocktail reception and award ceremony at the museum’s Arthur Ross Terrace and Garden in New York in October. The decor by David Stark Design & Production was inspired by Cooper Hewitt’s exhibition “Tablescapes: Designs for Dining” and featured gravity-defying light fixtures made from chairs and a red-carpet backdrop of plates.

Photo: Madison Voelkel/BFA
Imagination Ball
Imagination Ball

In October, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County and Arsht Families hosted its children’s Imagination Ball. The afternoon event featured immersive activities and a light and dance show by iLuminate on the Lynn Wolfson Stage of the Ziff Ballet Opera House.

Photo: World Red Eye
Boobyball
Boobyball

To celebrate Rethink Breast Cancer’s 17th-annual Boobyball fund-raiser, which was held at Rebel in Toronto in October, guests dressed in denim and cowboy boots for the “Wild West” theme. Partygoers even rode a mechanical bull.

Photo: Ryan Emberley
The Knot Gala
The Knot Gala

At this year’s gala, held at the New York Public Library in October, guests were greeted by a 10-foot globe created by L'Atelier Rouge.

Photo: Roey Yohai Studios/The Knot
Baby2Baby Gala Presented by Paul Mitchell
Baby2Baby Gala Presented by Paul Mitchell

In November, the seventh-annual gala, which was held at 3Labs in Culver City, California, raised more than $4.3 million to support its work providing low-income children with basic necessities. Designed by Yifat Oren of Oren Co, the evening featured a stage backdrop created by Los Angeles painter Jennifer Guidi.

Photo: Charley Gallay/Getty Images
The Harlem School of The Arts Masquerade Ball
The Harlem School of The Arts Masquerade Ball

This year’s Harlem School of the Arts Masquerade Ball and after-party raised more than $1 million for the second year in a row. The event was held at the Plaza Hotel in New York in October. The dining setting included tall palm leaf centerpieces and African-inspired fabric chair tie-backs.

Photo: Julie Skarratt
'ESPN the Magazine' Pre-Party
'ESPN the Magazine' Pre-Party

A 10-foot video cube sat in the middle of the space and flashed images from the "Heroes Issue."

Photo: Juan Ocampo/ESPN Images
The museum, which is open April 5 to May 31 at a vacant space in Williamsburg, welcomes guests with a colorful balloon installation. The museum's preview for media and influencers took place March 29.
The museum, which is open April 5 to May 31 at a vacant space in Williamsburg, welcomes guests with a colorful balloon installation. The museum's preview for media and influencers took place March 29.
Photo: Taylor McIntyre/BizBash
The Dream Machine's first room, 'On Cloud 9,' is designed to make guests feel as if they're walking through clouds. Rows of blue bulb lights were strung on the rooms walls and ceiling to create the effect of a sky, and clouds created with cotton were placed at different heights.
The Dream Machine's first room, "On Cloud 9," is designed to make guests feel as if they're walking through clouds. Rows of blue bulb lights were strung on the rooms walls and ceiling to create the effect of a sky, and clouds created with cotton were placed at different heights.
Photo: Taylor McIntyre/BizBash
Refinery29 "29Rooms"
Refinery29 '29Rooms'

To celebrate its 10th anniversary, Refinery29 hosted a bash in the Greenpoint neighborhood of Brooklyn on September 10 that featured immersive spaces showcasing fashion, art, performance virtual reality, film, and music. "29Rooms" was produced in partnership with the Gathery, the creative services company led by Nicky Balestrieri and Luigi Tadini. One space, "Sound in the Clouds," invited guests to pop their heads inside physical clouds and listen to music curated by Saint Heron, the new movement under Solange's label, Saint Records.

Photo: Matteo Prandoni/BFA.com for Refinery29
Refinery29 "29Rooms"
Refinery29 '29Rooms'

"Art in the Dark" featured the work of London-based "professional doodler" Hattie Stewart, who designed a physical experience for guests to dance through black lights and a silent disco with music curated by the global music and entertainment platform Tidal. The room encouraged visitors to let go of their inhibitions.

Photo: Matteo Prandoni/BFA.com for Refinery29
Netflix's Golden Globes After-Party
Netflix's Golden Globes After-Party
A psychedelic, neon-lined photo booth added to the nightclub vibe.
Photo: Tiffany Rose
While many of the activities were centered on Rodeo Drive, the campaign took place all around the city; AGENC set up this photo box at Beverly Canon Gardens.
While many of the activities were centered on Rodeo Drive, the campaign took place all around the city; AGENC set up this photo box at Beverly Canon Gardens.
Photo: Courtesy of AGENC
One of the most popular photo boxes was a three-sided floral wall.
One of the most popular photo boxes was a three-sided floral wall.
Photo: Courtesy of AGENC
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