The 275-square-foot home was posted on Airbnb, with two weeks' worth of stays selling out fast.
For one night only, two guests stayed in the home, which they had booked through the site for $54. The sleepover was the first time the Herald Square Park had been zoned to host an overnight guest.
In May 2017 in New York’s Herald Square, Nestlé Water launched a line of Nestea drinks with the help of a tiny house, which included brand messaging such as a giant logo topiary, carts with iced-tea bottles, and large Adirondack chairs. Eventage produced the activation.
On February 7 in New York’s Union Square Park, Allswell debuted its custom 238-square-foot home, complete with a master bedroom, a living room, kitchen, and bathroom, along with two Allswell mattresses.
“People are drawn to the minimalistic nature of having such a tiny footprint, both from a design and ecological standpoint. I also think the mobility aspect is intriguing. Tiny homes allow you to bring the coziness and comforts of your home with you on the road,” said Rachael Durkin, Allswell’s head of retail.
