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trattamenti

February 28, 2019
To celebrate the debut of its new UX compact crossover vehicle, Lexus teamed up with Los Angeles-based streetwear designer John Elliott to create custom tires inspired by Elliott’s Nike Air Force 1 sneakers. The static display event took place on February 9 at the Brooklyn Navy Yard following Elliott’s Bureau Betak-produced Fall 2019 show during New York Fashion Week.
To celebrate the debut of its new UX compact crossover vehicle, Lexus teamed up with Los Angeles-based streetwear designer John Elliott to create custom tires inspired by Elliott’s Nike Air Force 1 sneakers. The static display event took place on February 9 at the Brooklyn Navy Yard following Elliott’s Bureau Betak-produced Fall 2019 show during New York Fashion Week.
Photo: Courtesy of Lexus
The Nike Air Force 1-inspired design details included white-on-white layers, double-stitched leather and a stepped metal air valve reflective of the stacked metal lace tips found on Elliott's AF1 sneakers. Naturally, the tires were purely for display purposes.
The Nike Air Force 1-inspired design details included white-on-white layers, double-stitched leather and a stepped metal air valve reflective of the stacked metal lace tips found on Elliott's AF1 sneakers. Naturally, the tires were purely for display purposes.
Photo: Courtesy of Lexus
Featuring custom John Elliott branding against a unique matte white wrap, the car was staged to appear 'mid-unload,' backlit and surrounded by tens of thousands of pieces of packing styrofoam.
Featuring custom John Elliott branding against a unique matte white wrap, the car was staged to appear "mid-unload," backlit and surrounded by tens of thousands of pieces of packing styrofoam.
Photo: Courtesy of Lexus
To further the raw, 'in transit' aesthetic of the display, large wooden shipping crates surrounded the Lexus UX. Stencil-sprayed logos from both brands were featured throughout the setup almost as a subtle step-and-repeat.
To further the raw, "in transit" aesthetic of the display, large wooden shipping crates surrounded the Lexus UX. Stencil-sprayed logos from both brands were featured throughout the setup almost as a subtle step-and-repeat.
Photo: Courtesy of Lexus
Prior to the official Lexus UX reveal, guests took in the John Elliott Fall 2019 show at the Brooklyn Navy Yard from their seats on custom-branded milk crates. Each seat bore a special T-shirt commemorating the season while the runway had a distinctly vacant and warehouse-like feel. Directly adjacent, the after-party DJ was housed inside a modular home by Full Stock Modular, whose warehouse the event occupied.
Prior to the official Lexus UX reveal, guests took in the John Elliott Fall 2019 show at the Brooklyn Navy Yard from their seats on custom-branded milk crates. Each seat bore a special T-shirt commemorating the season while the runway had a distinctly vacant and warehouse-like feel. Directly adjacent, the after-party DJ was housed inside a modular home by Full Stock Modular, whose warehouse the event occupied.
Photo: David X Prutting/BFA.com
At the event, Elliott showcased unique iterations of the John Elliott x Nike AF1 by various artists to be auctioned off at the event benefiting Inner-City Arts. The Lexus UX was displayed alongside four artists’ renditions of the John Elliott x Nike AF1, a nod to the spirit of collaboration.
At the event, Elliott showcased unique iterations of the John Elliott x Nike AF1 by various artists to be auctioned off at the event benefiting Inner-City Arts. The Lexus UX was displayed alongside four artists’ renditions of the John Elliott x Nike AF1, a nod to the spirit of collaboration.
Photo: David X Prutting/BFA.com
In a touch of whimsy, and to provide some illumination in the otherwise dark warehouse after-party, custom LED light-up ice cubes bore the logos of Lexus and John Elliott as a playful, and Instagrammable, nod to the event.
In a touch of whimsy, and to provide some illumination in the otherwise dark warehouse after-party, custom LED light-up ice cubes bore the logos of Lexus and John Elliott as a playful, and Instagrammable, nod to the event.
Photo: David X Prutting/BFA.com
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