Awesome idea

To celebrate the launch of Bumble’s first major Canada-only campaign, the dating and social connection app took over Bangarang bar in Toronto on February 14. The event, which was designed by creative agency Narrative, featured yellow candy machines that dispensed conversation starters for guests. 

"I mean, who doesn't love balloons? These giant colorful trees (built by Founders Entertainment with balloon arrangements supplied by Katie Balloons) were sprouting up around the festival grounds at Governors Ball this year. Talk about instant photo bait! And such a clever way to reinvent what some may consider a tired design trope." —Michele Laufik, style editor