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See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.

In the interactive fan zone, visitors can test their ball skills and learn tips and tricks from Messi.

Event Design & Decor

How This Steampunk-Themed Gala Celebrated the 'Passage of Time'

The annual Steppenwolf Theatre gala took over the Bridgeport Art Center this year, raising $1.7 million for the theater’s education and artistic programming.

This year's Steppenwolf Gala celebrated the ensemble's 'bold, irreverent, and rock ’n’ roll style of work and play,' said artistic directors Glenn Davis and Audrey Francis.

Toronto: Where Cultures Remix

Meet in Toronto, North America’s fourth most populous city and Canada’s most visited destination.

Toronto skyline

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

The Super Bowl champion drew 20,000 fans, memorable music performances, and five times as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.

Behind the Scenes at Travis Kelce's Kelce Jam 2024

Opinion & Experts

Top Trending Stories on BizBash: May 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

During Miami Race Week, Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands and McLaren Racing, debuted Jack’s Garage in Miami following successful 2023 F1 activations in Austin and Las Vegas. See more: Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Engaging Exhibit Design by Shepard

A sleek custom booth design invited attendees to “discover” KLDiscovery’s legal solutions at LegalWeek 2024.

Actual installation of KLDiscovery booth in the New York Hilton Midtown

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

Industry Innovators 2024: Mili Marcetic

How the Streets of Los Angeles Became the Star at IPW's Opening Night

The Unexpected Places Top Designers Have Found Event Inspiration

See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs

How the Streets of Los Angeles Became the Star at IPW's Opening Night

The opening reception for the U.S. Travel Association's IPW was a vibrant celebration of street art, cuisine, and music, offering thousands of global visitors a fresh perspective on the City of Angels.

Event producer Russell Harris noted that holding the event at the historic LA Coliseum—home of the 1984 Summer Olympics—was an intentional choice for the tourism board. “As we’re preparing to host the 2028 Olympics, it was so important to highlight a lot of different areas for this international audience,” he said.

Experiential Marketing, Activations & Sponsorships

See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs

A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.

The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.

Experiential Marketing, Activations & Sponsorships

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Here’s a look at some steal-worthy ideas we spotted in May 2024.

Porsche's Electric Garden Experience

Brands & Event Pros

Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact

From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.

Industry Innovators2024 Experiential Event Producers Article V2 Article Image

Event Design & Decor

The Unexpected Places Top Designers Have Found Event Inspiration

From airport ceilings to childhood snacks, here's how everyday objects and moments have inspired some jaw-dropping event designs.

Event Production & Fabrication

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

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