Crowne Club | BizBash

Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC

The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.

CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.

What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.

See How Fast Company Combined a Business Summit with a Black-Tie Gala

The third annual event honored the brands featured on the publication's 50 Most Innovative Companies of 2025 list.

Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'

Event Production & Fabrication

5 Tips for Producing Events in Real-World Locations

From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.

On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.

Connect Spring Marketplace 2026 Is Headed to Louisville

The premier event for meetings, sports, and travel professionals will continue a successful partnership with Kentucky's largest city.

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How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd

The annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.

20 Bold Event Entrances That Made a Lasting Impression

Why Golf Is Suddenly the Coolest Brand Platform Around

5 Tips for Producing Events in Real-World Locations

5 Music Event Trends Making Noise in 2025

How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd

See How Fast Company Combined a Business Summit with a Black-Tie Gala

5 Booth Sales Mistakes to Avoid

Even experienced event teams face challenges. Here are five mistakes to avoid.

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Why Golf Is Suddenly the Coolest Brand Platform Around

Golf’s surprising resurgence is bringing new faces—and major brand partnerships—to the green.

Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event

Event Production & Fabrication

20 Bold Event Entrances That Made a Lasting Impression

From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.

The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties

Experiential Marketing, Activations & Sponsorships

Summer Lovin': See How These Brands Celebrated Romance

From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.

Them x Destination DC's WorldPride DC Kick Off Event

Event Production & Fabrication

5 Music Event Trends Making Noise in 2025

From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.

Event Tech & Tools

Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.

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