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Free Webinar April 3: AI-Powered Event Personalization.

Free Webinar April 3: Creating Personalized Event Experiences Using AI.

Experiential Marketing, Activations & Sponsorships

Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers

The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.

'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.

19 New Venues in New York for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.

Unveiled at The William Vale

Experiential Marketing, Activations & Sponsorships

30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More

Here’s a look at some steal-worthy ideas we spotted in March 2025.

Event Eleven worked with Images by Lighting on the event's lighting.

See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers

This year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.

Brands & Event Pros

Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events

This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.

2025 Industry Innovators Article Image Planners Designers Producers

5 New Venues in Seattle For Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Seattle.

1 Hotel Seattle

16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks

How Higher Tariffs Are Impacting the Event Industry

30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More

Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events

See Inside HBO's Stunning 'The White Lotus' Premiere Event

How to Launch a New Event Agency in Decadence and Style

Transforming Event Spaces: The Power of Immersive Design

How Quest Events enhances events with innovative design and flawless execution.

How Higher Tariffs Are Impacting the Event Industry

Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.

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12 New Venues in Las Vegas for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Las Vegas.

SUSHISAMBA Las Vegas

Event Production & Fabrication

How to Launch a New Event Agency in Decadence and Style

Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.

To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.

Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation

The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.

Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.

8 New Venues in Dallas/Fort Worth for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Dallas/Fort Worth.

The Ritz-Carlton Dallas, Las Colinas

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