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Video: Event Innovator Fergus Rooney on Producing Events for Oprah, Boeing, and the White House Simultaneously

March 14, 2012

For our second Innovation Issue, we interviewed Fergus Rooney, C.E.O. of experiential marketing company AgencyEA, discussing how his team tackles multiple, large-scale projects like Oprah's Ultimate Australian Adventure, holiday decor at the White House, and the Boeing 747-8 International launch in Seattle.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

Woman Start22 Boston M22

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

Opinion & Experts

Top Trending Stories on BizBash: April 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

How (and Why) to Clearly Define Your Event’s Mission Statement

The Intersection Between Passion and Purpose

How one event producer found inspiration in her own backyard.

Nilo G. Low at a fundraising event for THE BCF.

Brands & Event Pros

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Explore how these tech trailblazers are helping craft unforgettable experiences and revolutionizing the event industry with their innovative tools and technologies.

Industry Innovators2024 Event Tech Article2

Joy Squad Named Headline Sponsor for Event Technology Awards

Joy Squad, the premier provider of custom photo booth activations, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S. & Canada.

ETA Headline Sponsor

How (and Why) to Clearly Define Your Event’s Mission Statement

By clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.

Shutterstock 2067029975

Brands & Event Pros

Call for Nominations: 2024 BizBash Fresh Faces

BizBash is highlighting the event industry's next-gen leaders who are already making waves.

Headshots 2.0: Modern, Elevated Corporate Headshot Experiences

Conference headshot activations instantly deliver LinkedIn-ready content.

Laura Kinser instantly delivers professional headshots at conferences.

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