The Walmart shareholders' meeting is one of the largest business events in the country, bringing in 17,500 people. In this one-on-one interview, Mark Shearon, founder of event agency Proscenium Group, shares what it took to get his foot in the door with Walmart and eventually land the mega event. He discusses what large clients look for in an agency, creative proposal tactics he has used, and keys to maintaining mega event clients. A clip from the presentation is available below; you can watch the completed class here.
Disclosure: BizBash is an investor in the Event Leadership Institute.
