In little more than a year, the events and meetings industry has transformed and evolved. Event professionals are increasingly shifting strategies as hybrid events become the new norm. But while the event industry is now more accessible than ever before, the hybrid model itself poses many technical challenges for marketers and event planners.
A key issue is answering the question: How can you plan and execute an interactive event strategy that blends in-person and digital experiences? Notified offers world-class event solutions. Notified’s framework—proven over many years and applicable to in-person, virtual and hybrid events—is what helps clients create and deliver experiences that exceed expectations.
But what does that event framework look like? Here, we’re breaking down what planners can expect when working with Notified to build events around the world.
1. Understand
Notified’s team seeks to fully understand the current internal and external environment planners are experiencing by assessing their current state in the following areas to build a foundation for the event thesis: market forces, team dynamics, past event performance, market dynamics, executive stakeholder expectations and financial and operational performance, among other elements.
2. Determine
Next, the Notified team asks planners to determine and share their goals using measurable KPIs (key performance indicators) for the upcoming event. At that point, those KPIs become Notified’s “north star” for event design. A few options for KPIs include: registration, attendance, content evaluations, speaker evaluations, exhibit management, content engagement, community engagement, revenue, partner participation, budget adherence, media impact and benchmarking.
3. Design
The Notified team then works with planners to design an event experience based on their goals to deliver desired outcomes. This inclusive process involves configuring speaker training programs, environment design, registration templates, event promotion, agenda planning, sponsor programs, gamification, content delivery, engagement tactics, host and moderator formats, and networking strategies.
4. Deliver
Of course, a plan means nothing without execution. After planning stages are complete, the Notified team moves on to put the plan into action and deliver on bringing the event to life. And Notified delivers when it comes to its wide range of offerings, including on-site event management, production and AV services, translation and captioning, a roving reporter, hosted news desk, on-the-spot interviews, content syndication, enhanced social integration, second-screen and mobile presenter capabilities, viewing rooms, breakout sessions, one-on-one video conferencing and matchmaking—plus the ability to livestream keynotes and award shows.
5. Measure
A huge benefit to hybrid events is the enormous amount of data that can be collected and analysed to help planners curate better experiences for attendees moving forward—which is why Notified can integrate a flexible real-time dashboard of KPIs and insights into hybrid events to help organizers assess their event’s performance live. This includes on-demand access to event statistics in real time and integration with a third-party data platform to monitor physical and virtual attendee behavior and performance.
6. Reinforce
Finally, Notified’s team will even help planners assess their event’s performance and suggest (and deliver solutions) to meet or exceed goals and objectives. At this stage, Notified provides a post-event debrief, with recommended tactics and strategies to drive on-demand viewership, build community and drive additional audience, as well as suggestions on how organizers can make their next hybrid event even more outstanding.
Thanks for reading about Notified’s proven framework for creating unforgettable event experiences! Learn more about their event solutions by clicking here.
