Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

The Trend Dominating 2024: Main Character Energy

This 2024 buzzword is redefining event engagement by turning attendees into protagonists of their own stories.

In the ever-evolving landscape of event production, a new buzzword is making rounds: Main Character Energy. This concept, rooted in the idea of making every attendee feel like the protagonist in their own story, has become a pivotal trend for event producers looking to maximize engagement. But what exactly is Main Character Energy, and how can it revolutionize your next event? Let’s dive in, exploring five cutting-edge experiences from Interactive Entertainment Group that put your attendees center stage.

Broadcast Booth

Broadcast Booth | Experience by Interactive Entertainment GroupBroadcast Booth | Experience by Interactive Entertainment GroupThe Broadcast Booth turns attendees into stars of their own show. Whether they’re hosting a talk show, delivering the news, or performing a sketch, participants get to experience the thrill of being in the spotlight. It’s an empowering experience that makes them feel like celebrities, reinforcing the main character energy.

Custom Mobile Escape Room

Custom Mobile Escape Room | Experience by Interactive Entertainment GroupCustom Mobile Escape Room | Experience by Interactive Entertainment GroupEscape rooms have surged in popularity, but the Custom Mobile Escape Room brings a twist—it comes to you. Tailored to your event’s theme, these escape rooms transform attendees into the heroes of their own adventure. They’re not just solving puzzles; they’re unraveling a narrative where they are the key players, creating a sense of accomplishment and exclusivity that’s hard to replicate.

Giant Human Claw Machine

Imagine stepping into a larger-than-life version of the classic arcade claw machine. That’s exactly what the Giant Human Claw Machine offers. Here, attendees don’t just play the game; they become the game. Suspended in a harness, they are lowered into a sea of prizes, grabbing whatever catches their eye. This immersive experience doesn’t just give them a prize; it makes them feel like they’ve stepped into a world where they are the main character, turning a simple game into an unforgettable story. 

Ultimate Sports Arena

For the sports enthusiast, nothing beats the thrill of the game. The Ultimate Sports Arena takes this to the next level. This interactive experience combines various sports activities in one arena, allowing attendees to step into the shoes of their favorite athletes. From scoring a goal to dunking a basketball, participants live out their sports fantasies, feeling like MVPs at every turn. It’s not just playing sports; it’s about living the dream of sports stardom.

VR 360

Virtual Reality (VR) offers limitless possibilities, and VR 360 takes full advantage of this. By donning a VR headset, attendees are transported to different worlds, from serene landscapes to adrenaline-pumping action sequences. In these virtual realms, they’re not just observers; they’re the center of the universe, experiencing stories and adventures tailored to them. 


In 2024, the trend of Main Character Energy is not just about flashy experiences; it’s about creating moments where attendees are not just part of the event but the heart of it. By incorporating experiences like these, you transform your event from a passive gathering into an interactive saga where every attendee feels like a VIP.

Remember, in the story of your event, every attendee should feel like they’re the main character—and these experiences from Interactive Entertainment Group are your tools to make that happen.