HP and Intel Promotion at Golden Gate Bridge Anniversary Celebration
For the Golden Gate Bridge 75th anniversary event in San Francisco, Events in Motion’s sister company Infinity Marketing produced an event featuring two 10-by-10-foot jumbo, fully functional Utlrabooks that made attendees stop and take notice. Guests competed in an interactive trivia challenges on the machines as they answered questions pertaining to the bridge and HP’s newest products.
Photo: Courtesy of Infinity Marketing
Bonnaroo Music & Arts Festival
In a new social promotion, Bonnaroo attendees swiped wristbands with radio frequency identification (R.F.I.D.) technology at one of 20 check-in portals around the 700-acre venue. There were more than 200,000 swipes, which generated check-ins on Facebook that shared their daily activities at the music fest with their online friends.
Photo: Erika Goldring
