At the Electronic Entertainment Expo in June in Los Angeles, Nintendo worked with Trade Show Internet to create a Wi-Fi network that could accommodate live blogging and social media sharing by the thousands of attendees at its product launch announcement.
Photo: Ian Framson
SAP’s 2011 Sapphire Now conference in Orlando created a networking lounge on the show floor where attendees could view the keynote addresses on 18- by 60-foot screens while getting work done.
Photo: Randy Belice/SAP AG
Audience Metrix designs custom event measurement programs for company such as SAP, which is currently hosting Sapphire Now and SAP TechEd in Madrid, Spain.
Photo: Wolfram Scheible
During Coachella, a huge crowd packed into an airport hangar in Thermal, California, for the Armani Exchange and T-Mobile's Neon Carnival. Guests entered the space through a dramatic up-lit corridor.
Photo: Seth Browarnik/WorldRedEye.com
In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
Photo: Line 8 Photography
4. Grey Goose
Earlier this month, Grey Goose hosted a launch party for its new Cherry Noir flavor at Thompson Hotel in Toronto. At the event, guests could use Instaprint, a location-based photo booth for Instagram designed with a specific hashtag, to print out keepsake photos. Some 365 images were printed out on site, but using the hashtag #cherrynoir, guests created more than 131,000 social media impressions that night.
Photo: George Pimentel
Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.
Photo: Courtesy of Sprinklr
