Production & StrategyEvent ManagementHashtag and technologyApril 19, 2013Illustration: Carolyn Curtis/BizBashLatest in Event ManagementIndustry InsidersFirst Step of Event Planning: Understand Your Event Target AudienceIndustry InsidersBest Practices for Working With a Technical Production PartnerIndustry Insiders4 Ways a Payroll App Can Make Your Life EasierIndustry InsidersLess Planning, More Party With Lightwave Event ArtistsRelated StoriesEvent ManagementEvent Tech StuffEvent ManagementTechnologyEvent Management3,000-Pound Head Sculpture Has Environmental MessageEvent ManagementSassy Tweets Engage Guests at Wine Event
![To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: 'Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2013/04/4_52.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
