On Monday, Pathable plans to unveil a new feature that will make it easier for one person to manage the attendance of multiple people from a company at a conference or event. “The company can designate an administrative assistant, and that person gets total control over everybody from the company that’s attending,” says Jordan Schwartz, C.E.O. of Pathable. "They can schedule meetings for them, manage their profiles, figure out which educational sessions they’ll attend, [or] manage a company-sponsored suite." Additional updates released in the past few months include integration with Salesforce, enhanced interactive mapping tools that can be used for education sessions and private meeting rooms, and the creation of a document management system integrated with ScholarOne. In December, Pathable also unveiled a free self-serve version for events of as many as 100 people.
On February 18, event app system Bizzabo launched its Event Success Platform, a management system that centralizes several tools for planners. The system includes an event website, ticketing, a mobile app, email marketing, networking functions, contact management, and on-site check-in. It also offers real-time analytics on each feature to track an event’s progress. “We wanted to free the industry from a reliance on multiple siloed tech solutions that increase an event organizer’s workload, and minimize their ability to measure success and limit productivity,” says C.E.O. Eran Ben-Shushan.
In mid-February, DoubleDutch unveiled “Event Performance,” a new analytics platform that allows planners to monitor content and engagement in real time using data from the company’s mobile app. “Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark,” says Lucian Beebe, the company's vice president of product. For example, organizers can track which content is being accessed the most and send push messages to promote less popular sessions. The system also shows the most popular conversations taking place in the app so planners can see what matters to attendees. The system has a built-in sentiment analysis tool and an Engagement Score that indicates how many attendees are interacting with the app throughout the event.
Conferize, which began as an event discovery and recommendation system, is now offering custom websites that are tied into the existing social platform. Using the new Conferize Organizer, planners can create a website with their own URL and custom welcome messages and subpages. The sites are tied to the Conferize social networking and content-sharing community, so users can follow the event for free. “It gives event organizers the chance to convert a ‘maybe’ visitor to a ‘definitely’ attendee,” says company C.E.O. Martin Ferro-Thomsen. The website features are a complimentary add-on to the existing Conferize plans, which are free for events of as many as 100 people and for events that are free, with additional pricing plans from there. The new feature was released February 12.
