On Monday, Pathable plans to unveil a new feature that will make it easier for one person to manage the attendance of multiple people from a company at a conference or event. “The company can designate an administrative assistant, and that person gets total control over everybody from the company that’s attending,” says Jordan Schwartz, C.E.O. of Pathable. "They can schedule meetings for them, manage their profiles, figure out which educational sessions they’ll attend, [or] manage a company-sponsored suite." Additional updates released in the past few months include integration with Salesforce, enhanced interactive mapping tools that can be used for education sessions and private meeting rooms, and the creation of a document management system integrated with ScholarOne. In December, Pathable also unveiled a free self-serve version for events of as many as 100 people.
On February 18, event app system Bizzabo launched its Event Success Platform, a management system that centralizes several tools for planners. The system includes an event website, ticketing, a mobile app, email marketing, networking functions, contact management, and on-site check-in. It also offers real-time analytics on each feature to track an event’s progress. “We wanted to free the industry from a reliance on multiple siloed tech solutions that increase an event organizer’s workload, and minimize their ability to measure success and limit productivity,” says C.E.O. Eran Ben-Shushan.
QuickMobile Enterprise 2.0, which launched in January, is the latest generation of the company’s enterprise mobile app and analytics platform for meetings and events. The cloud-based system provides a mobile solution that links data from a company’s internal and external meetings and events with other business data. For example, when a customer attends a user conference, the system’s analytics would capture that person’s survey results, content accessed, and education sessions attended so the sales team knows what to address during future client visits. “The focus is now the R.O.I. for the event, about contributing to the bottom line and about providing valuable meeting data to help organizations build better relationships with key audiences. And with mobile technology, all this is now possible,” says C.E.O. Craig Brennan.
EventMobi, which began as a Web-based app, now gives planners the option of launching a native app to four app stores—Apple, Android, Blackberry, and Windows—with just one click. This means attendees can access the app from any type of device and through a Web browser, even if they are offline. EventMobi has also updated its integrated registration system to handle payment processing and ticketing. It also added an audience response system that includes pre- and post-event surveys, live polling, and real-time anonymous question submission to speakers.
