BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Event Management

3 Ways Event Tech Helps Create Positive First Impressions

Angela Lee
October 25, 2018

Every event producer is familiar with the quest to charm and enamor guests from the very first moments of an event. Recently, BizBash and zkipster created a special art project called "First Impressions," interviewing select top event producers about what goes into creating perfect first impressions.

As it turns out, a major theme that came up was using event software to help make guest experiences smooth, seamless, and instantly charming.

Here are three ways that event tech helps make a difference:

Reduce Frustrating Moments

Imagine arriving at a long-anticipated event only to find an endless line extending from the door all the way down the street. Then when you do get to the door, you're greeted by a flustered usher lost in stacks of paper guest lists.

Event tech can help get rid of instances like these that previously seemed unavoidable. Event apps are the perfect companion to help event staff eliminate human error or slowness from hectic processes.

Larry Abel, founder of Abel & McCallister & Abel, highlights the importance of efficiency in a first impression. "Negative impressions can be the result of not planning well," he says. "Long lines at the door or the bar, that creates negativity."

Help Event Staff Predict Guest Needs

Keeping an entire team connected when everyone is on the floor working is hard. Event software that offers real-time alerts and updates can help keep everyone connected in the moment, without the disruptions that external messaging apps can introduce.

Real-time alerts and dynamic guest profiles also help staff understand and anticipate guests' needs, regardless of whether they personally know the guest or not. Information about someone's specific preferences, relationships with other attendees, and scheduling logistics can help event staff make it a more human and welcoming experience from start to finish.

As event veteran Rachel Gross puts it, "If you make guests feel comfortable at the entry and at the exit, they will remember you. Feelings and impressions go hand in hand."

Discover New Insights From Connected Data

The utility of event tech doesn't end when the night does, though. Centralizing many of your key activities in one place, like check-in and invitations, helps aggregate information over the life cycle of an event. The more data points connect, the easier it is to pull together insights that help eliminate bumps and make the next event even smoother.

Especially for planners who run entire event programs and expect to see the same guests more than once, this is a critical step. One amazing event is a victory, but a reliable series of amazing events is the ultimate goal.

Event producer Jes Gordon's philosophy rings true: "My theory is this isn't going to be the last party anybody ever goes to. You can save some of the good stuff for another one."

Getting ready for a smooth event.
Getting ready for a smooth event.
Photo: Courtesy of zkipster
Latest in Event Management
6connex, event technology, event tech, event marketing
Industry Insiders
First Step of Event Planning: Understand Your Event Target Audience
PRG Production Resource Group
Industry Insiders
Best Practices for Working With a Technical Production Partner
Event planner works with her setup crew.
Industry Insiders
4 Ways a Payroll App Can Make Your Life Easier
Biz Bash Lwa Article Cover 700x467
Industry Insiders
Less Planning, More Party With Lightwave Event Artists
Related Stories
The branded AR filter brings up Jägermeister imagery, including its signature stag logo, along with tarot cards. Users can then tap on the card to reveal their cocktail fate, a.k.a., drinks that incorporate the digestif liqueur.
Event Management
How Jägermeister Is Using Snapchat’s New AR Features
Click the banner to learn more about Eventmobi's open event management platform.
Event Management
EventMobi's Experience Manager to End Event Software Fragmentation
(From left) Seth Shapiro of the Television Academy, Ted Schilowitz of Paramount Pictures, Kevin Cornish of Moth & Flame, Christina Heller of VR Playhouse, and Ben Grossman of Magnopus shared their predictions on the future of virtual and augmented reality.
Event Management
Technology for events
Each diner was given an Oculus Go headset to view an experience before indulging in the coinciding dish and cocktail. Each place setting had a custom tasting menu that featured the ingredients of the dish and cocktail, as well as a silhouette of the cocktail.
Event Management
Technology Tasting: See How Oculus Crafted a Dinner Based on Virtual-Reality Experiences
More in Event Management
Sponsored
First Step of Event Planning: Understand Your Event Target Audience
6connex
Building a solid sales and marketing pipeline through events means first finding your target audience.
6connex, event technology, event tech, event marketing
Sponsored
Best Practices for Working With a Technical Production Partner
Production Resource Group (PRG)
Here’s how to minimize risks and turn creative possibility into production reality.
PRG Production Resource Group
Industry Insiders
4 Ways a Payroll App Can Make Your Life Easier
You have enough on your plate already. Here’s how running payroll can be as simple as sending a text.
Event planner works with her setup crew.
Sponsored
Less Planning, More Party With Lightwave Event Artists
Here's how to achieve "less planning, more party!" with Lightwave Event Artists.
Biz Bash Lwa Article Cover 700x467
Sponsored
Partnerships in the New Event World of 2022: How to Make Them Successful
VDA
Creating high-profile partnerships can help you acquire a new audience, add credibility to your event, and increase revenue. Choosing the right partner makes all the difference. Follow these simple principles to find your optimal strategic partner.
VDA, BizBash
Industry Insiders
How to Put On A Hosted Buyer Event Attendees Will Love
Grip shares how to connect buyers and suppliers effectively at your next event
MIP Cancun
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Sponsored
Spice Up Your Event Registration
PC/NAMETAG
Make your registration process more efficient and an overall better experience with these best practices.
23914771 Pcnametag Event Registration Ideas (1)
Sponsored
Gamification: The Future of Corporate Event Engagement
Interactive Entertainment Group
Looking to increase event engagement, but don’t know where to start? Gamification—a concept that’s expected to grow by 30.1% by 2024—may be the missing piece of your events strategy.
1 Main Image April Content Activation
Sponsored
6 Ways to Host a More Sustainable Event
PC/NAMETAG
Discover ideas for making your event more sustainable this year and beyond
23914771 Pcnametag Green Event Products (1)
Sponsored
How Cop26's Hygiene Protocols Can Help Keep Businesses Safe
Lysol Pro Solutions can help protect against the spread of germs in the workplace
23914771 Rb221 0913 Lysol Pro Web Mockups Image 2 V07b (1)
Sponsored
Understanding the Benefits of Event Cancellation Insurance
eve has transitioned the entire insurance journey to digital, making the application simple and painless while providing a policy specific to your event’s risk.
Event Insurance Made Easier
Event Management
15 New Event Industry Job Roles That Emerged During the Pandemic
From technical production managers to hygiene experts to reunion designers, here are some new positions that event companies and venues have been hiring.
Marvin Meyer Syto3xs06f U Unsplash
Page 1 of 33
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.