L’Oréal, Weinsteins Announce Deal

In a huge marketing partnership, L’Oréal Paris will sponsor all the Weinstein Company and Dimension Films movies and have the opportunity to cohost the studios’ premieres and special events—including their Golden Globes and Academy Awards parties—for the next two years, Women’s Wear Daily reports. Insiders value the deal—which also includes product placement in films—at about $5 million. Harvey Weinstein announced the news at the New York premiere of Derailed.
Posted 11.09.05