It seems no marketer, whether for a company big or small, wants to miss an opportunity to connect his brand with the king of all special events, the Academy Awards, and its official after-party, the Governors Ball. Press releases for everything from valet parkers to ID-badge manufacturers will flood entertainment journos’ inboxes this week in advance of the big day. Katy Sweet & Associates PR sent bottles of Sterling Vineyards’ Red Carpet Reserve wine—which will be served at the Governors Ball on Sunday—to members of the press. And Snake River Farms sent a release announcing that its Kobe beef will “be center stage as the main entree for the Governors Ball”; Wolfgang Puck will be preparing more than 550 pounds of the stuff (grilled and topped with Bordelaise sauce and wasabi potato puree) for the ball’s 1,500 guests.
Posted 02.20.07
Posted 02.20.07
