With the MTV Video Music Awards in Las Vegas less than two weeks away, the buzz surrounding the big night has officially begun. We've confirmed that Rolling Stone is using the weekend to celebrate its 40th anniversary with a flurry of events at the Hard Rock Hotel, including a celebrity poker tournament that kicks off at noon on Saturday, September 8, at the Joint, followed by a party in the same space that evening. Former Maxim event director Dan Parente (now of Bookem Danno) is working with Toast to produce the events. Also at the Hard Rock: a Rolling Stone-sponsored swag and spa suite for celebrities on the hotel's 10th floor produced by In 2 It Media and the Key Group.
Speaking of Maxim, the mag will host a pre-VMA party on Saturday night at Mandalay Bay's Moorea Beach Club. Dubbed "Maxim Oasis," the event kicks off at 9 p.m. and will include performances by Joss Stone, DJ Vice, and Sky Nellor.
Taking advantage of its Vegas property, New York-based Strategic Group will host the Oasis (yes, another Oasis) gifting suite at Tao Beach throughout the weekend.
Speaking of Maxim, the mag will host a pre-VMA party on Saturday night at Mandalay Bay's Moorea Beach Club. Dubbed "Maxim Oasis," the event kicks off at 9 p.m. and will include performances by Joss Stone, DJ Vice, and Sky Nellor.
Taking advantage of its Vegas property, New York-based Strategic Group will host the Oasis (yes, another Oasis) gifting suite at Tao Beach throughout the weekend.
