Custom Booth Ideas

July 14, 2016

Grey Goose Boulangerie Bleue Pop-Up

Grey Goose Boulangerie Bleue Pop-Up

Grey Goose vodka kicked off its global experiential pop-up campaign June 16 to 19 at Le District in New York's Battery Park. Traveling to French bakeries in 20 cities throughout the summer, the experience is inspired by a French Riviera bakery club, and invites guests to enter through a secret entrance. At the New York event, Adam Leoti of Brooklyn Bread Lab taught a private bread-making class. The breads were inspired by Grey Goose ingredients.

Photo: Kent Miller

On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.

5 Tips for Producing Events in Real-World Locations

The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties

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Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.

How This Star-Studded Foodie Event Made a Satiable Splash at Sea

Event Production & Fabrication

5 Tips for Producing Events in Real-World Locations

From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.

On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.

Event Production & Fabrication

20 Bold Event Entrances That Made a Lasting Impression

From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.

The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties

Event Production & Fabrication

5 Music Event Trends Making Noise in 2025

From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.

Event Production & Fabrication

How This Star-Studded Foodie Event Made a Satiable Splash at Sea

BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.

Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.

Event Production & Fabrication

Call for Entries: 13th Annual BizBash Event Experience Awards Are Open

It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.

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Event Production & Fabrication

Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million

The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.

Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.

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Brands & Event Pros

Meet the 2025 BizBash 40 Under 40

BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.

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Event Production & Fabrication

Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour

Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.

Event Production & Fabrication

See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'

Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.

In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.

Brands & Event Pros

Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events

This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.

2025 Industry Innovators Article Image Planners Designers Producers

Event Production & Fabrication

How to Launch a New Event Agency in Decadence and Style

Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.

To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.

Event Production & Fabrication

How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power

The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.

On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.

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