Befitting the high wattage of Hollywood star power aligned with environmental causes, Elle celebrated its annual green issue on April 5 with a party at Boulevard3—complete with a green carpet for celebrity arrivals and a big-name performer on stage. Elle vice president and group marketing director Barbara Friedmann and integrated marketing director Zoe Abbott, along with a team from the magazine, worked with event producer Dina Wise of Wise & Company.After attendees spent some time meandering around the elegant space—some snagging quick hand massages or makeup touchups near the door from sponsor Origins—guest editor Laurie David addressed the group. Back-to-back concerts took the stage next, beginning with a short, high-energy set from diminutive singer KT Tunstall (who also lent her talent to an earth-friendly Golden Globes soiree) that ended with a cover of the Jackson 5’s “I Want You Back.” Afterward, headliner Sheryl Crow’s short set included Joni Mitchell and Cat Stevens folk covers, befitting the event’s message of change. (On April 9, Crow and David would set off together on a college tour to encourage global-warming activism.)
Tres L.A.’s robust hors d’oeuvres, dinner, and desserts emphasized organic and sustainable ingredients. The menu included passed hamachi tartar, beef satay, and shrimp ceviche; spring asparagus, tuna tataki, roasted peppers, and chorizo skewers at buffet stations; and an artisan bread bar with cheeses and chutneys.
Gift bags included copies of Elle's green issue and an assortment of environmentally friendly products, such as Philips energy-saving light bulbs.
—Alesandra Dubin
Posted 04.11.07
Photos: Amy Graves
Tres L.A.’s robust hors d’oeuvres, dinner, and desserts emphasized organic and sustainable ingredients. The menu included passed hamachi tartar, beef satay, and shrimp ceviche; spring asparagus, tuna tataki, roasted peppers, and chorizo skewers at buffet stations; and an artisan bread bar with cheeses and chutneys.
Gift bags included copies of Elle's green issue and an assortment of environmentally friendly products, such as Philips energy-saving light bulbs.
—Alesandra Dubin
Posted 04.11.07
Photos: Amy Graves