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  1. Production & Strategy
  2. Event Production & Fabrication

International Indian Film Academy Brings Bollywood Oscars to Toronto

Carla Warrilow
July 8, 2011
The International Indian Film Academy Awards took over the greater Toronto area from June 24 to 26, with events in Marham, Brampton, Mississauga, and downtown Toronto. The screenings, workshops, exhibitions, and events climaxed with the Floriana IIFA awards, popularly called the Bollywood Oscars, on June 25 at the Rogers Centre.
 
Toronto is the first North American city chosen to host IIFA, which travels to a new location each year. The events received an unprecedented amount of support from local Bollywood fans—the more than 12,000 tickets to the Floriana IIFA awards sold out within 10 minutes, surpassing all previous sale records. Andre Timmins, the director of Wizcraft International Entertainment, which produces IIFA, called it "the biggest and the best ever to date." The televised awards ceremony was expected to have 600 million viewers worldwide, and the festival was predicted to draw about 40,000 visitors to Ontario.

On June 24, IIFA Rocks, a Bollywood-style fashion show and concert sponsored by Grey Goose, took over Ricoh Coliseum with both movie stars and fans. Indian designers Rajesh Pratap Singh, Vikram Phadnis, and Sabyasachi showcased their collections, while sponsor the Bay also featured four Canadian designers’ collections. Jermaine Jackson teamed up with Indian singer Sonu Nigam to perform a tribute to his late brother Michael. The large stage had four runways stretching out from the circular middle. Orange and blue lighting lit the area, and large video screens acted as the backdrop.

For the main event, the award ceremony on June 25 at the Rogers Centre, fans lined up outside to welcome the Bollywood stars walking the IIFA green carpet. Inside, the stage featured an elaborate display of video screens and large versions of the IIFA sun-inspired trophies. Guests filled the stadium, and seats for the stars, media, and public were arranged on the grass of the baseball field.

The seven-hour ceremony included dance performances, skits, videos, and speeches. Following IIFA tradition, the host country produced the first performance of the evening, which was a video and live performance showcasing the province’s diversity, with bagpipers, Asian dragon dancers, and South Asian costumes. Later in the evening, actors Sonakshi Sinha and Ranvir Singh performed dances from their films. Bollywood celebrity Shah Rukh Khan—who won the Best Actor award that evening for his role in My Name Is Khan—performed despite a fractured knee. The film Dabangg won six mainstream trophies, including Best Film.

E20961sub
Photo: IIFA/Wizcraft
IIFA Rocks
IIFA Rocks
The fashion show and concert took over Ricoh Coliseum. Four runways stretched out from the circular stage, which had multiple screens as the backdrop.
Photo: IIFA/Wizcraft
IIFA Rocks
IIFA Rocks
Bollywood actress Bipasha Basu walked the runway wearing a piece from Indian designer Sabyasachi.
Photo: IIFA/Wizcraft
IIFA Rocks
IIFA Rocks
Jermaine Jackson teamed up with Indian singer Sonu Nigam to perform a tribute to his brother Michael Jackson.
Photo: IIFA/Wizcraft
IIFA Awards
IIFA Awards
The Floriana IIFA award ceremony filled more than 12,000 seats at the Rogers Centre. With an elaborate display of video screens, the stage was decorated with large versions of the IIFA sun-inspired trophies.
Photo: IIFA/Wizcraft
IIFA Awards
IIFA Awards
Vishal Bharadwaj won the award for best dialogue.
Photo: IIFA/Wizcraft
IIFA Awards
IIFA Awards
Actress Kangana Ranaut put on a colourful performance.
Photo: IIFA/Wizcraft
IIFA Awards
IIFA Awards
The night's top winners, Ranveer Singh, Anushka Sharma, and Shah Rukh Khan, performed together at the end of the IIFA award ceremony.
Photo: IIFA/Wizcraft
IIFA Awards
IIFA Awards
Seats were also arranged on the grass of the baseball field. The stage was decorated with large versions of the sun-inspired trophies.
Photo: IIFA/Wizcraft
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