10 Inspiring Exhibits at the P.G.A. Merchandise Show

Playing off the name of its new Covert golf driver, Nike created a sense of intrigue by constructing an enclosed booth that required attendees to step inside to learn more.

Callaway draped its nearly 11,000-square-foot booth in huge poly silk banners to visually represent its slogan of "Don't Just Take Our Word For It." Each banner included dozens of comments from customers about its products and brand that the company gathered from Twitter, Facebook, emails, and in-person events.

TaylorMade Adidas Golf created a lounge in the center of its 30,000-square-foot space for attendees to relax and network. At night the company hosted an invitation-only party inside the booth.

Artificial trees and rocks simulated a small hill next to a putting green inside the TaylorMade Adidas Golf booth.

To draw attention to the fact that its shoes are lightweight, Cobra Puma Golf used magnets to affix the footwear to a wall, creating the illusion that the shoes were floating in the air.

A large portion of the show floor was filled with booths from apparel companies, such as Tommy Hilfiger, Ralph Lauren, and Cutter & Buck. Many created elaborate, store-like structures with lighted display windows and wood flooring.

Club Car, a manufacturer of golf cars, created a two-story multipurpose exhibit. The upstairs area served as semiprivate meeting space, while underneath organizers created a museum-like exhibit of photos and facts about the company's history.

Garb, a maker of children's golf apparel, brought its new "Garb Rig" to the show. A flat-screen TV mounted in the back of the Jeep Rubicon showed the company's marketing videos, while two drawers underneath held clothing samples. The company is driving the vehicle around the country to junior golf camps and tournaments.

Straight Down Clothing Company displayed some of its products inside a 25-foot Airstream trailer. The company takes the trailer to country clubs and golf tournaments to serve as a mobile pro shop; the trailer is equipped with an embroidery machine to customize clothing.

In honor of the show's 60th anniversary, organizers filled a 1956 Mercedes-Benz with classic clubs, bags, balls, and other merchandise donated by vendors and the P.G.A. Museum of Golf. The show's history says it began "in the trunks of cars" during a winter tournament for P.G.A. Professionals in Florida.