The Boston Convention and Exhibition Center became a temporary home for more than 1,000 vehicles at the New England International Auto Show January 17 to 21. Produced by Paragon Group Inc. and billed as the largest auto show in New England, the event encouraged its guests to get behind the steering wheels of new imported and domestic vehicles.
To attract attention to their exhibit areas, manufacturers including GMC and Kia employed everything from New England Patriot player guest stars to giant hamsters. Here's a look at some of the automakers' traffic-building devices.
Volkswagen
Photo: Lauren K. Terry for BizBash
Kia
Photo: Paragon Group
Kia
Photo: Lauren K. Terry for BizBash
GMC
Photo: Paragon Group
Scion
Photo: Lauren K. Terry for BizBash
Ford
Photo: Lauren K. Terry for BizBash
Acura
Photo: Lauren K. Terry for BizBash
BMW
Photo: Lauren K. Terry for BizBash