BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Event Production & Fabrication

The Best Display and Activity Ideas From the Washington Auto Show

D. Channing Muller
February 8, 2013

The 70th annual Washington Auto Show kicked off Saturday morning at the Walter E. Washington Convention Center, following three days of press and policymaker preview events, which gave those who write legislation about the industry a chance to talk to experts in the field. This year, organizers reworked the show's 767,600-square-foot layout by bringing luxury car lines onto one level and aligning mid-priced brands such as Ford, Toyota, Chrysler, and General Motors on the second floor of the venue. “We’re always looking to reinvent the show, and reengineering the floor plan allows for it to continue to grow and become more interactive,” said show director Bob Yoffe.

Here's a look at the most engaging displays and interactive activities at the show.

 

Washington Auto Show
Washington Auto Show
The reworked show layout included reducing the Advanced Technology Superhighway, which showcases the new technology features used to improve car safety, from 65,000 to 9,000 square feet. The move came after the exhibiting auto companies expressed difficulty with coordinating the logistics and staffing of the two spaces where cars were located—the highway and the brand’s main space—rather than just one exhibit area.
Photo: Tony Brown/imijphoto.com for BizBash
Fiat
Fiat
Fiat's indoor drive track allowed attendees to ride in the cars as company reps drove them around a closed course designed to test the car's different features including agility, handling, maneuverability, and ride quality. Multiple Fiat models were on the track at a single time, with company reps directing traffic as each car moved from one section of the course to the next.
Photo: Tony Brown/imijphoto.com for BizBash
Ford
Ford
Ford took over the entire back section of the second floor of the convention center with a 31,000-square-foot exhibition space that included 59 cars, three Smithsonian-sponsored Spark Lab activations, and multiple interactive simulators.
Photo: Tony Brown/imijphoto.com for BizBash
Ford
Ford
Ford also set up a strength-focused activation to allow consumers to test the power of their own torque, or strength, in comparison to the manufacturer's eco-boost engine system.
Photo: Tony Brown/imijphoto.com for BizBash
Ford
Ford
Ford's ST Simulator provided a racing-skills test complete with a vibrating seat that moved as the driver took each turn of the video course.
Photo: Tony Brown/imijphoto.com for BizBash
Smithsonian Spark Lab
Smithsonian Spark Lab
The Smithsonian sponsored a Spark Lab at the Ford space where children and their parents used different shapes of pasta, glue, and tape to create the Car of the Future. A nearby ramp allowed them to then test the strength of their creations.
Photo: Tony Brown/imijphoto.com for BizBash
Starbucks
Starbucks
Organizers added—appropriately for an auto show—a Starbucks coffee truck. The space had a café-style setup where monitors showed promotional videos about technology advances from various automotive brands.
Photo: Tony Brown/imijphoto.com for BizBash
Cadillac
Cadillac
Cadillac reps provided in-seat demos of the CUE simulator, named for its ability to showcase the "Cadillac User Experience" consisting of a walk-through of the dashboard's computerized control system.
Photo: Tony Brown/imijphoto.com for BizBash
Lincoln
Lincoln
Lincoln created its own indoor showroom in the luxury car space with temporary grated walls, a suspended ceiling treatment, and small seating areas lining the perimeter. Temporary wood panels also served to display the available wood and finishing options for the vehicles as well as exterior colors.
Photo: Tony Brown/imijphoto.com for BizBash
Chevrolet Camaro
Chevrolet Camaro
Chevy showcased its limited-edition Hot Wheels model Camaro on a rotating platform; the car was designed to match the details of the toy version of the car.
Photo: Tony Brown/imijphoto.com for BizBash
Toyota Tundra
Toyota Tundra
Toyota showcased the power of the Tundra's haul with a cutout of the space shuttle Endeavor underneath a video of the truck hauling the actual shuttle in October 2012.
Photo: Tony Brown/imijphoto.com for BizBash
Toyota
Toyota
A half-car model in the Toyota space showed videos of the company's future safety technology for its cars, including the new detection systems for elements outside the car.
Photo: Tony Brown/imijphoto.com for BizBash
Toyota
Toyota
Toyota moved its 50,500-square-foot exhibit space to the second floor of the convention center this year to be in the same area as the other mid-priced lines.
Photo: Tony Brown/imijphoto.com for BizBash
Scion
Scion
Scion's exhibit space utilized clear glass panels with embedded TVs to showcase the product details of each of its cars without closing off the space with opaque walls.
Photo: Tony Brown/imijphoto.com for BizBash
Washington Auto Show
Washington Auto Show
For the first year, the organizers rearranged the layout of the show floor by grouping the luxury brands such as Lexus, Audi, Mercedes, and Volvo in the same area on the lower level of the convention center.
Photo: Tony Brown/imijphoto.com for BizBash
Latest in Event Production & Fabrication
WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
Related Stories
Volkswagen
Event Production & Fabrication
Electronic Paint Stations, Giant Hamsters Drive Traffic at New England International Auto Show
At the Los Angeles hair show, guests included top Schwarzkopf executives, sales teams, and distributors from the United States and Europe.
Event Production & Fabrication
Hair Show Gets a Dye Job With Colorful Runway and Canopy
Naked Communications – Lunching for Good
Event Production & Fabrication
The Booth – Customized
This year's Super Bowl halftime show kicked off with pyrotechnics, putting headliner Beyoncé on stage with a giant flaming silhouette of herself. One producer-reviewer called the opening sequence 'epic TV.'
Event Production & Fabrication
Rating the Super Bowl: Producers Give Beyoncé's Halftime Show an "A-"
More in Event Production & Fabrication
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.
Eea13th Submissions Open 700x467 Article Hero
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Brands & Event Pros
Meet the 2025 BizBash 40 Under 40
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
Bb40u40 2025 Meet The Winners 880x496 Article Header
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
2025 Industry Innovators Article Image Planners Designers Producers
Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Page 1 of 120
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.