Here is a look at how brands used interactive experiences, over-the-top design, and cutting-edge technology to stand out on the trade show floor this year.
Philips
Photo: Courtesy of Global Experience Specialists
Dealertrack Technologies
Photo: Alan J. Goulet
Brooks Sports
Photo: Raul J. Garcia Photography
Lincoln
Photo: Courtesy of Lincoln
Michelin
Photo: Courtesy of MC2
JustWink
Photo: Nadia Chaudhury/BizBash
SMS Audio
Photo: Courtesy of Gallo
Organic Valley
Photo: Gary Michael Prochorchik/Exposures Ltd.
Hershey Company
Photo: Proto Photography
Incipio
Photo: Raul J. Garcia Photography
Ericcson
Photo: Courtesy of Jack Morton Worldwide
Ericcson
Photo: Courtesy of Jack Morton Worldwide
Game Insights
Photo: Courtesy of Sparks
Abu Dhabi National Oil Company
Photo: Courtesy of 2020 Exhibits
National Oilwell Varco
Photo: Courtesy of 2020 Exhibits
Qualcomm
Photo: Padgett and Company
Ply Gem
Photo: Gary Michael Prochorchik/Exposures Ltd.
TaylorMade
Photo: Alan J. Goulet
Siemens
Photo: Courtesy of Freeman
New York Times
Photo: Courtesy of Sparks
Yakima
Photo: Taft Photographic
JTI
Photo: Exposures Ltd.
PreGel America
Photo: Exposures Ltd.