Cirque du Soleil has long been famous for its mind-boggling artistic experiences. When Cirque du Soleil comes to mind, people most often think of its out-of-this-world Las Vegas shows, shared with friends or family; however, less is known about its touring productions. Group tickets are available to these shows, and companies can and do book group tickets. Why would a company choose to go this route, you ask?
Cirque du Soleil has reckoned that corporate events must be innovative, not only in the content that they project, but also in the way that the events are conducted.
Corporate clients now expect more than a typical cocktail; they seek a meaningful experience that will link to their business. They prefer a worry-free experience that strikes a balance between inspiring entertainment and effective networking.
Cirque du Soleil creates an opportunity for companies to tap into their unparalleled creativeness. Cirque du Soleil’s deep commitment to a culture of “creative friction” enables organizations to continuously surprise their clients with new innovations. This approach might explain the “wow factor” that has attracted more than 155 million spectators to Cirque du Soleil’s shows since its inception.
In KURIOS – Cabinet of Curiosities, Cirque du Soleil’s latest show, this creative spirit is translated into stunning acrobatic prowesses anchored in the realm of an ambitious inventor defying the laws of time, space, and dimension to reinvent everything around him. Cirque du Soleil’s unique entertainment events have attracted corporate clients eager to discuss innovative ideas with their network or thank their most loyal customers. Annemarie Hastings, vice president of client relations for the San Francisco Giants, described Cirque du Soleil’s services as follows: “The Cirque experience always succeeds in surpassing our expectations and those of our customers. As the Cirque du Soleil experience comes to San Francisco with a brand-new show every year or two, it provides us the opportunity to treat our VIPs to a first-class evening that they will associate with our organization and their relationship with us.”
As more and more businesses invest in stakeholder engagement (e.g., clients, partners, or employees), companies must become increasingly creative in personalizing their events to leave a lasting memory. With the VIP package, Cirque du Soleil enables companies to bring their vision to life, with a unique turnkey solution that allows clients to customize every detail, to the point that mesmerizing show characters can even entertain guests before the show. “Inviting our employees to a Cirque du Soleil show as part of our company retreat was a great success. Its VIP service enabled me to customize almost everything from the drinks, networking time, to even having branded gift bags. Its customer service was friendly, responsive, and professional,” said Sophia, executive assistant to the C.E.O. of a Houston, TX-based technology company. With such a level of personalization, companies are sure to strengthen their relationship with stakeholders, thereby contributing to growth.
To learn more about how Cirque du Soleil brings corporate events to a new level, click here and find out how it can instill innovation into your next corporate event.