There’s nothing quite like awakening the senses than with smell—after all, Discovery reported that smells have the strongest link to memory and emotion than any of the other four senses. Does this mean that fragrances will be the hot new favor of 2023? Don’t take it from us—take it from these 15 fragrance-focused moments at events we spotted over the years…
Tiffany & Co.’s Interactive Fragrance Launch
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
Dior Beauty’s NYC Pop-Up
Photo: Courtesy of AGENC
Photo: Courtesy of AGENC
Charlotte Tilbury’s Fragrance Launch
Photo: Paul Morigi/Getty Images
House of Creed’s Four-City Cologne Launch Activation
Photo: Alfonso Duran
Lancôme’s Annual NYC Event in 2016
Photo: Paul Morigi/Getty Images
Social Media on the Sand’s Scratch-and-Sniff Wall
Photo: Catharine Morris Photography
Perfume Lounge at the Pyeongchang Olympics
Photo: Greg Samborski
BizBash’s Custom Scent Lab at Cannes Lions
Photo: Shannon Thaler for BizBash
Photo: Shannon Thaler for BizBash
Greater Miami CVB’s Vending Machine Promo
Photo: Shelbie Pletz for BizBash
Eilish Fragrance’s Coachella Activation
Photo: Courtesy of BMF
Photo: Courtesy of BMF
Scentsation’s Corporate Event Offering
Photo: Courtesy of Scentsation
Fragrance-Inspired Centerpieces at ‘Hamptons’ Magazine’s Party
Photo: Zach Hilty/BFA.com
Sprint’s Scent Bar at Sundance
Photo: Marc Estabrook
YSL’s Y Fragrance Launch with Lenny Kravitz
Photo: Courtesy of YSL Beauté
TNT’s Virtual Murder Mystery and Custom Scent Pairing
Photo: Little Cinema for TNT