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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Spotify's Black History Pop-Up, Mandarin Orange Name Cards, Red Bull's Amusement Park Ride Bar

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
March 1, 2019

This week's roundup includes Spotify's black history pop-up in New York; mandarin orange name cards at a luxurious Chinese New Year event in Beverly Hills; Red Bull's secret bar in a renovated amusement park ride at III Points in Miami; and Rolex's under-the-sea-theme green room at the 91st Academy Awards in Los Angeles.

Spotify’s Black History Is Happening Now Pop-Up
Spotify’s Black History Is Happening Now Pop-Up

Another installation celebrated disco legend Sylvester. Highlighted by hanging disco balls and a photo of the singer, the installation displayed facts about him, a display of a beanie hat and orange wig, and graphics telling users how to listen to Sylvester on Spotify. 

Photo: Noam Galai/Getty Images
Spotify’s Black History Is Happening Now Pop-Up
Spotify’s Black History Is Happening Now Pop-Up

Spotify held a daylong pop-up experience for the launch of a limited-edition merchandise collection, “Wear Black History,” in partnership with black curators and creatives, which celebrates six moments in black music. The project is the latest installment of Black History Is Happening Now, Spotify’s ongoing program that celebrates and amplifies voices of black creators. To highlight Afro-Latinx roots in hip-hop music, an installation of plastic crates showcased black fanny packs, which are part of the collection designed by Joy Miessi and Brandan ‘bmike’ Odums. The pop-up was produced by Spotify with creative agency Imprint Projects, and it took place February 23 at a vacant space in New York’s SoHo neighborhood. 

Photo: Noam Galai/Getty Images
I.W. Harper’s Harper House
I.W. Harper’s Harper House
Bourbon brand I.W. Harper held a fashion-focused event on February 14 at Vynl in New York. The event featured three floors of activations, which included a luggage tag engraving station. BMF produced the event.
Photo: George Elder Photography
Chinatown 90210
Chinatown 90210

Philanthropists Gabriel and Christine Chiu held a Chinese New Year-theme benefit on February 19 at Two Rodeo in Beverly Hills. The event, which was designed by Aliana Events, was marked with a re-creation of the entrance to Chinatown in Los Angeles, branded with the Chiu name.

Photo: Dina Douglass
Chinatown 90210
Chinatown 90210
Mandarin oranges included leaves with guest names and seat numbers.
Photo: Dina Douglass
Rolex Oscars Green Room
Rolex Oscars Green Room

Rolex sponsored the Academy Awards' green room for the fourth time, this year designing an under-the-sea theme linked to the brand's Perpetual Planet campaign. Event Eleven handled production, while Warner Bros. Design Studio handled the scenic build. Located backstage at the Dolby Theatre, guests entered the space through a bronzed door resembling a hatch. The interior used large underwater photos lit from behind to create a dramatic, realistic feel.

Photo: Bart Michaels
Mercedes-Benz USA Official Oscars Viewing Party
Mercedes-Benz USA Official Oscars Viewing Party

Mercedes-Benz USA held its annual Oscars viewing party on Sunday night at the Four Seasons Los Angeles in Beverly Hills. Guests could vote for which film would win Best Picture; people who chose correctly were entered to win prizes from Mercedes-Benz. 

Photo: Scott Clark Photo
Bar Bumble
Bar Bumble

To celebrate the launch of Bumble’s first major Canada-only campaign, the dating and social connection app took over Bangarang bar in Toronto on February 14. The event, which was designed by creative agency Narrative, featured yellow candy machines that dispensed conversation starters for guests. 

Photo: Sarjoun Faour
Bar Bumble
Bar Bumble

Analog clock cutouts on the walls represented other Bumble Valentine's day events that were happening in cities around the world. 

Photo: Sarjoun Faour
III Points
III Points

The sixth edition of Miami’s III Points music festival took place February 15 to 17 at Mana Wynwood. Festival sponsor Red Bull constructed a secret bar inside of a renovated Area 51-theme Gravitron amusement park ride.

Photo: @nicklphoto
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