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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: A Day of the Dead Newsstand, HBO’s Body-Positive Premiere Pop-Up, a Colorful Small Business Installation

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
November 8, 2019

This week's roundup includes a colorful, interactive installation about small businesses in Toronto; a Day of the Dead pop-up newsstand in New York; a sex-positive premiere event for HBO in West Hollywood; and a curved stage set-up at the Teen Vogue Summit in Los Angeles.

Voodoo 849
Voodoo 849
On October 31, Second at the Kimpton Hotel Eventi in New York was transformed into the French Quarter to celebrate the life of Voodoo High Priestess Marie Laveau. The space, which was designed by set designer Jasin Cadic, was decked out with neon skeletons, haunting gravestones, and more. A giant gold skeleton figure hovered over one of the bars.
Photo: Courtesy of Kimpton
Voodoo 849
Voodoo 849
Guests could reserve tombstones, which served as seating and rested on a blanket of moss.
Photo: Joshua Janke
Teen Vogue Summit
Teen Vogue Summit
The third annual Teen Vogue Summit took place at Goya Studios in Los Angeles from November 1 to 3 and featured conversations with Demi Lovato, Greta Gerwig, Evan Rachel Wood, Sophia Bush, Busy Philipps, Issa Rae, Joey King, and others. Plus, brands such as American Eagle, Fujifilm Instax, HBO, Nike, Proactiv, and more were on site with activations.
Photo: Rich Fury/Getty Images for Teen Vogue
Espolòn Tequila’s Immersive Pop-Up
Espolòn Tequila’s Immersive Pop-Up
On October 30, Espolòn Tequila launched "Death," a magazine that pays homage to the Day of the Dead with illustrated poems. As part of the launch, the spirits brand hosted a pop-up newsstand in SoHo in NewYork on October 31 and November 1 featuring copies of "Death," along with merchandise. An online version of the magazine is also available at espolontequila.com/diademuertos.
Photo: Dorothy Hong Photography
Espolòn Tequila’s Immersive Pop-Up
Espolòn Tequila’s Immersive Pop-Up
Some attendees were also able to access a hidden space with celebrity tarot reader Valeria the Mexican Witch, founding priestess of the Feminist Church of La Santa Muerte. In honor of the holiday, Espolòn Tequila also donated $25,000 to PAOS GDL, a nonprofit focused on the dissemination and promotion of art from Guadalajara, Mexico.
Photo: Dorothy Hong Photography
CIty Harvest Presents BID 2019
CIty Harvest Presents BID 2019
At City Harvest’s fall tasting event, which took place October 29 at the Metropolitan Pavilion in New York, Food Council member Ron Ben-Israel partnered with DKNY to create an interactive tasting station featuring a disco ball sculpture made of silver boxes that contained cake creations from Ben-Israel. The station, which was inspired by the event’s Studio 54 theme, also featured a raffle for guests to win prizes provided by DKNY.
Photo: Eric Vitale Photography
HBO's 'Watchmen' Premiere Party
HBO's 'Watchmen' Premiere Party
HBO's buzzy new series Watchmen, based on the popular comic of the same name, held its premiere party on October 14 at the Sunset Room in Hollywood. HBO's Anna Wiley worked with Billy Butchkavitz on the design, which featured winks and nods to the show such as a 12-foot "flying Owlship" photo booth and portraits of President Robert Redford. See more: 32 Cool Ideas From Events for 'Watchmen,' 'Jojo Rabbit,' and More Top TV Shows and Movies
Photo: Gabor Ekecs
HBO's 'Mrs. Fletcher' Pop-Up
HBO's 'Mrs. Fletcher' Pop-Up
To promote HBO's new limited series Mrs. Fletcher, the network worked with RQ Agency to create a pop-up space exploring sexual liberation and gender identity. Open to the public from October 25 to 27 in West Hollywood, the event featured programming including panels with transgender activist Jen Richards and celebrity sexologist Shan Boodram. The pop-up also featured photography depicting different body types, plus displays of sex toys and books about trans bodies. Attendees could make their own vibrators, sign up to become members of Glaad, pose for photo ops, and more. See more: 32 Cool Ideas From Events for 'Watchmen,' 'Jojo Rabbit,' and More Top TV Shows and Movies
Photo: Charley Gallay/Getty Images for HBO
Scotiabank’s Path to Impact Installation
Scotiabank’s Path to Impact Installation
To coincide with Small Business Week in Canada, Scotiabank created a large-scale installation to celebrate the impact business owners have on their communities—and have people stop and think about how much it takes to own and operate a business, what the businesses mean for families and communities, and who has access to capital. The installation, titled Path to Impact, was held in an outdoor space next to real estate company Uppercase from October 21 to 25 in Toronto. See more: How Scotiabank Creatively Highlighted What It Takes to Own a Small Business
Photo: Courtesy of Scotiabank
Scotiabank’s Path to Impact Installation
Scotiabank’s Path to Impact Installation
Statistics from sources such as Statistics Canada, the Scotiabank Women Initiative, and MD Financial Management were included within the installation. See more: How Scotiabank Creatively Highlighted What It Takes to Own a Small Business
Photo: Courtesy of Scotiabank
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