10 Best Ideas of the Week: Estrella Jalisco's Día de los Muertos Experience, a Dubble Bubble Installation, NASA's Crowd-Sourced Activation

Dick’s Sporting Goods held its first fashion show to reveal its fall and winter shopping looks ahead of the holiday season. The October 9 event, which took place at the Caldwell Factory in New York’s Chelsea neighborhood, featured an audiovisual presentation that involved a digital forest transitioning from fall to winter. The animations were projected on the runway and pillars of the venue. Invnt designed and produced the event.

DJ Khaled held a party for his son Asahd’s third birthday on October 27 at American Airlines Arena in Miami. The event had a Halloween and superhero theme, with a pumpkin patch that featured Asahd rendered in a cutout of Captain America. Orange and Rose Events designed the bash, which doubled as a fund-raiser for the Overtown Youth Center and Urban Promise.

Candy artist Robyn Blair Davidson, who’s known as @byrobynblair on Instagram, created a life-size version of her Dubble Bubble gum installation for a photo op at Showfields in New York. The display also includes other works by Davidson that celebrate famous candy brands. The works are on display through November 13.

New Balance, which is an official sponsor of New York Road Runners, offered free slices of Brooklyn’s L’Industrie Pizzeria to runners of the TCS New York Marathon. Produced by London-based Mongoose Sports & Entertainment, the pop-up runs through November 3, the day of the marathon. See more: Have a Slice: New Balance Helps New York City Marathon Runners Carbo Load With Pop-Up Pizzeria

NASA celebrated Artemis, its new lunar exploration program, with a crowd-sourced activation at the International Astronautical Congress, which took place October 21 to 25 at the Walter E. Washington Convention Center in Washington. The 15-foot-long sculpture depicted the Artemis logo composed of 3,000 user-generated photos that had been submitted in person and through Instagram and Twitter. Images were printed on site, and event guests applied them to the sculpture. For the activation, NASA partnered with Luster, a New York-based technology company that creates hashtag printers for events. See more: How NASA Created a Sculpture Made From Thousands of Selfies

BizBash Live: New York took place October 23 at the Jacob K. Javits Convention Center. Exhibitors included LiteZilla, which displayed a giant Lite-Brite installation. Like its pixelated predecessor, LiteZilla features colorful translucent plastic pegs that are used to form a variety of designs and logos, which can be created by the company’s "illumineers" ahead of an event or on site by guests. See more: 10 Event Ideas & Products You Might Have Missed at BizBash Live: New York

Guests received surprise tattoos at an activation by Las Vegas-based entertainment design and production company Champagne Experiential Studios. To get a temporary tattoo, event guests could sit on either the “naughty” or “nice” side of the funnel and insert their arm for a mystery mark. At BizBash Live, attendees received New York-inspired tats. See more: 10 Event Ideas & Products You Might Have Missed at BizBash Live: New York

JW Marriott Marco Island Beach Resort organized a mobile tour that doubled as a cooking competition and reality show for its social media channels. With stops in Atlanta, Washington, New York, and Chicago, the tour was designed to showcase the property’s culinary offerings following a major renovation. Food was prepared in the resort's tricked-out Airstream trailer that usually serves beach fare. See more: Why This Resort Created a Reality Cooking Competition Targeting Meeting Planners

Running through November 1 at Wisdome L.A. in Los Angeles is "A New Día," an immersive art installation presented by Mexican beer brand Estrella Jalisco. Designed to celebrate the Day of the Dead, the collaboration with filmmaker Robert Rodriguez features four geodesic dome installations spread across 35,000 square feet. The experience, which is narrated by Rodriguez, includes areas inspired by marigolds—flowers used on Día de los Muertos altars—and another space inspired by Monarch butterflies, which descend on Mexico every fall. See more: Last-Minute Inspiration for Halloween Parties of All Types

Another area, focused on the "transformative power of the flame," features a "pond" filled with Día de los Muertos candles. The 21-and-over experience ends with food and Estrella Jalisco drinks; tickets cost $29. See more: Last-Minute Inspiration for Halloween Parties of All Types