BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Gucci’s Beauty Pop-Up, a No-Kids-Allowed Daycare-Inspired Speakeasy, a Dreamy Cloud-Filled Party

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
March 12, 2020
This week's roundup includes a cheeky daycare-inspired speakeasy in Hollywood; singing bowls at a luncheon in Beverly Hills; Nike-designed workout classes in New York; and fluffy clouds at a party in Palm Beach.
Gucci Beauty Network Studios
Gucci Beauty Network Studios
Gucci Beauty, in partnership with Sephora, hosted its first interactive pop-up on Melrose Avenue in Los Angeles on March 6 and 7 to celebrate the launch of the brand’s new Mascara L’Obscur. Dubbed “Gucci Beauty Network Studios,” the experience included vignettes inspired by the beauty brand’s products such as the Gucci Guilty diner, the Mémoire d’une Odeur library, and the Gucci Bloom dressing room.
Photo: Courtesy of BFA for Gucci
Diane Von Furstenberg’s InCharge Conversations
Diane Von Furstenberg’s InCharge Conversations
In honor of International Women's Day, Diane von Furstenberg hosted InCharge Conversations 2020 Presented by Mastercard on March 6 at her store in New York. (Mastercard and DVF recently partnered up to integrate technology and intelligent insights into the in-store experience.) The daylong series of events and panel discussions included Gloria Steinem, Jameela Jamil, Jennifer Nettles, Sylvia Acevedo, Naomi Klein, Adrienne Warren, Campbell Brown, and others.
Photo: Dimitrios Kambouris/Getty Images for DVF
Retro Air Travel-Theme Party
Retro Air Travel-Theme Party
On February 22, Renny & Reed designed and produced a cloud-filled party that featured a retro airport theme complete with a runway-decorated dance floor at the Society of the Four Arts in Palm Beach. SFL Productions handled lighting, TentLogix provided the tent, and Constellation provided the catering.
Photo: Courtesy of Renny & Reed
‘I Still Believe’ Screening
‘I Still Believe’ Screening
On March 7 at the Los Angeles screening of I Still Believe, which is based on the story of singer Jeremy Camp, the movie’s stars, including KJ Apa, Britt Robertson, Shania Twain, and Gary Sinise, posed on the red carpet against a backdrop adorned with actual guitars.
Photo: Eric Charbonneau
Fhitting Room x Nike’s SuperRep HIIT Classes
Fhitting Room x Nike’s SuperRep HIIT Classes
For the month of March, the Fhitting Room in New York teamed up with Nike Training to offer custom studio classes at all NYC locations to celebrate the launch of Nike’s new Air Zoom SuperRep shoe. The classes are led by certified HIIT trainers, who worked with Nike to incorporate high-intensity movements to showcase the responsive design of the new shoe. Following the classes, clients are able to purchase a new pair of SuperRep shoes using on-site tablets with the Nike app.
Photo: Courtesy of Fhitting Room
Aman Resorts Media Dinner
Aman Resorts Media Dinner
Aman Resorts hosted a group of travel writers at the Tower Estate, an opulent private residence north of Sunset Boulevard in Beverly Hills on February 25. The afternoon event included a seated lunch, as well as a taste of the luxe brand’s offerings such as spa experiences, a sage smudging, and singing bowls. See more: How Aman Immersed Guests in Lavish Hospitality—Without Flying Them Anywhere
Photo: James x Otto
Aman Resorts Media Dinner
Aman Resorts Media Dinner
The luncheon was set at a single banquet table on the property’s expansive lawn. See more: How Aman Immersed Guests in Lavish Hospitality—Without Flying Them Anywhere
Photo: James x Otto
‘Breeders’ Date Night Experience
‘Breeders’ Date Night Experience
To promote FX's new comedy series Breeders, AGENC Experiential & Digital Marketing created a "Parents Night Out" in Hollywood on February 29. For the event, the alleyway of the Pikey Cafe, a British pub and restaurant, was transformed into a daycare, a nod to the show that explores the struggles of being a parent. See more: Why This Event Had a Daycare-Inspired Speakeasy
Photo: Courtesy of AGENC Experiential
‘Breeders’ Date Night Experience
‘Breeders’ Date Night Experience
The event was designed to give parents a date-night experience, complete with dinner reservations and specialty cocktails. After dinner, guests moved to the bar area for trivia games, giveaways, and a parenting-theme card game from KinderPerfect. See more: Why This Event Had a Daycare-Inspired Speakeasy
Photo: Courtesy of AGENC Experiential
Gift Ideas for Those Affected by Coronavirus
Gift Ideas for Those Affected by Coronavirus
Gifts for the Good Life created several gifting ideas to help clients who are dealing with issues caused by the coronavirus outbreak like canceled events and working from home. Pictured: This kit includes serious germ-fighting tools such as a travel humidifier, collapsible water bottle, and hydration multiplier, along with hand sanitizer, screen cleaner, and all-purpose wipes. See more: Event Canceled Due to Coronavirus? Send Attendees This Swag
Photo: Courtesy of Gifts for the Good Life
Latest in Experiential Marketing, Activations & Sponsorships
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Related Stories
The new products, which were on display at each table, included color-intensifying eye primers, eyeshadows, lipsticks, concealers, and more.
Experiential Marketing, Activations & Sponsorships
See Inside This Beauty Brand’s Playful 'Party of Two'
'We loved the idea of them thinking they were going to this nice night out, and then show up and it's a daycare—just the thing they were trying to get away from,' explained the event producers at AGENC. But guests were quickly escorted into the adjacent British pub, where the real fun began.
Experiential Marketing, Activations & Sponsorships
Why This Event Had a Daycare-Inspired Speakeasy
Spotify’s Black History Is Now: Phenomenal Black Music
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: Boozy Cotton Candy, a Glowing Light Installation, Amazon’s Gritty 1970s New York-Inspired Setting
Main stage sponsor Mastercard subtly integrated its signature logo (the interlocking orange and yellow circles) in the floral display.
Experiential Marketing, Activations & Sponsorships
Why Did All the Activations at the Create & Cultivate Conference Look Alike?
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Most Popular
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.