10 Best Ideas of the Week: Boozy Cotton Candy, a Glowing Light Installation, Amazon’s Gritty 1970s New York-Inspired Setting

On February 27, Grammy-nominated artist Jhené Aiko performed during the launch event of “Inner Light,” a new multi-sensory art installation at Intersect by Lexus in New York. The experience, designed by conceptual artists Dave & Gabe, interprets Aiko’s hit song, “Triggered," through a 360-degree sound system with 88 LED columns and an autonomous playing piano. Each of the piano keys is linked to a corresponding light tube that glows with the colors of the seven chakras. “Inner Light” is on display until April 6.

On February 29 and March 1 in New York, Spotify hosted a two-day immersive exhibit-style pop-up titled “Black History Is Now: Phenomenal Black Music” to celebrate genres and generations, ranging from Bob Marley and Mary J. Blige to Lil Nas X and Lizzo. The pop-up featured stories curated by music journalist Jewel Wicker and interactive elements by the Spotify creative team, as well as performances and panels. Spotify also partnered with Levi’s to build a customization station where guests could select patches designed by Joe Freshgoods and Jamilla Okubo to add to their jackets.

6lack performed during the V.I.P. preview event for the pop-up on February 28.

Amazon Prime Video transformed an entire block in Los Angeles's Highland Park neighborhood using period cars, costumed performers, and other props to promote its new series Hunters, which follows a group of Nazi hunters in 1977 New York. For a screening, Highland Theatres became "The Empire," a throwback space inspired by New York's old-school grindhouse theaters. See more: Amazon's Gritty 'Hunters' Promotion Turned an Entire City Block into 1970s New York

After the screening, fans headed across the street to Highland Park Bowl, now known as "Hunters Alley." The popular bowling alley—the oldest in Los Angeles—was transformed with branded bowling balls and signage, New York City-inspired food such as pizza and latkes, Coney Island-style performers, on-theme photo ops, and staffers in period costumes. One area of the after-party also included games and photo ops inspired by the old school sideshows made popular in Coney Island. See more: Amazon's Gritty 'Hunters' Promotion Turned an Entire City Block into 1970s New York

More than 65,000 attendees flocked to South Florida, from February 19 to 23, for the annual food fest. Attendees were able to imbibe, nibble, and nosh at more than 100 events including Bacardi’s Beach Carnival, where guests were treated to boozy cotton candy. See more: Rain Tactics, Ticketing Strategies, and New Successes from the 2020 South Beach Wine & Food Festival

The team from Spanglish Craft Cocktail Bar & Kitchen got into the festive spirit to pour cocktails at the Art of Tiki Cocktail Showdown, which was held at the Kimpton Surfcomber Hotel. Patron Tequila was one of the presenting spirits. See more: Rain Tactics, Ticketing Strategies, and New Successes from the 2020 South Beach Wine & Food Festival

Inside the Capital One lounge, artist Stephen Palladino invited cardholders to pose for his mural throughout the Grand Tasting. Cardholders could also try a Miracle Berry, which makes sour and bitter foods taste sweet, and sample unusual food pairings such as avocado chocolate mousse and mango with chili. See more: Rain Tactics, Ticketing Strategies, and New Successes from the 2020 South Beach Wine & Food Festival

On February 22, Create & Cultivate set up shop at the Rolling Greens Nursery in downtown Los Angeles for a daylong event that included educational and inspiring panels, keynote speakers, and sponsored activations. This year, over 1,200 attendees were at the conference, up from 800 last year. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?

After her keynote, Jessica Simpson visited her on-site pop-up shop that showcased the Jessica Simpson Collection, which was available for purchase. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?