Mercedes Launches Massive Marketing Effort

August 18, 2004
In a 12-city tour, Mercedes' "LoveMercedes" event will be the brand's largest experiential marketing program ever. The program brings nine Mercedes models to each city for a weekend test-drive on three custom tracks, pairs Mercedes with lifestyle products, and offers visitors enticing services like massage to get them in the buying mood.

Posted 08.18.04
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