Mercedes Launches Massive Marketing Effort

August 18, 2004

In a 12-city tour, Mercedes' "LoveMercedes" event will be the brand's largest experiential marketing program ever. The program brings nine Mercedes models to each city for a weekend test-drive on three custom tracks, pairs Mercedes with lifestyle products, and offers visitors enticing services like massage to get them in the buying mood.

Posted 08.18.04

Ashley’s Holiday Listening Room with Pentatonix

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.

See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up

This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling

Dynamite's 'Style in the City' Influencer Event

30 Cool Event Ideas You May Have Missed From Birkenstock, FOX, Hello Sunshine, and More

Experiential Marketing, Activations & Sponsorships

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Here’s a look at some steal-worthy ideas we spotted in November 2023.

Ashley’s Holiday Listening Room with Pentatonix

Experiential Marketing, Activations & Sponsorships

See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up

The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.

Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.

Experiential Marketing, Activations & Sponsorships

This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling

Working with Gladiator Productions, footwear brand Dr. Martens celebrated its new campaign with a vibrant, photo op-filled activation in Los Angeles.

Experiential Marketing, Activations & Sponsorships

30 Cool Event Ideas You May Have Missed From Birkenstock, FOX, Hello Sunshine, and More

Here’s a look at some steal-worthy ideas we spotted in October 2023.

Dynamite's 'Style in the City' Influencer Event

Experiential Marketing, Activations & Sponsorships

23 Standout Moments From This Year's New York City Wine & Food Festival

The annual event featured a new addition to the lineup—FoodieCon—along with popular walk-around tastings, late-night parties, and intimate dinner experiences.

The Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) was on hand serving cuisine from NYC-based Peruvian chefs.

Experiential Marketing, Activations & Sponsorships

Why Sephora Went Hybrid With Its Big Beauty Event

Attendees were able to discover the latest trends and products through hands-on experiences and brand interactions at this year's SEPHORiA: House of Beauty.

The in-person SEPHORiA: House of Beauty event featured creative elements designed to capture the essence of NYC with a unique visual identity created in partnership with artist Jade Purple Brown.

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events

This Year's Billboard Music Awards Had a New Format. Is This the Future of Award Shows?

This Event's Eye-Catching Decor Celebrated the "Wonder and Magic" of Its Desert Setting

Call for Nominations: BizBash's 2024 40 Under 40

Conferences That Captivate: Psychedelic Science 2023

Experiential Marketing, Activations & Sponsorships

Austin City Limits 2023: 13 Top Brand Activations From the Music Fest

Many brands shifted their activations to offer more focused activities, such as Hulu’s escape room-style game and American Express’ camera rentals.

Around 75,000 fans flocked to the city’s Zilker Park each day this year.

Experiential Marketing, Activations & Sponsorships

Apartment Therapy's 'Small/Cool' Event Shows How Anyone Can Maximize Their Space

The media brand hosted this year’s event at a new location in Brooklyn, expanding its footprint with six additional shoppable spaces that put a focus on savvy home hacks.

Apartment Therapy’s 2023 Event in NYC

Experiential Marketing, Activations & Sponsorships

Inside 3 Hispanic Heritage Month Events From Billboard, Rémy Martin, and Siete Foods

Spanning Austin, Miami, and New York, these three brands each took unique approaches to reaching and impacting their communities.

“In the past five years, Billboard truly took its commitment to Latin music, its artists, and the industry to another level,” said Leila Cobo, Billboard’s chief content officer for Latin/Español. “We began to host Latin Music Week during Hispanic Heritage Month and committed to growing the event to make it a weeklong celebration of Latin music in Miami, the epicenter of Latin music. I am not exaggerating when I say that it is the essential gathering place for our music today.”

Experiential Marketing, Activations & Sponsorships

East Meets West: The Clever Ways This Brand Brought the Sights and Flavors of South Korea to London

Food brand Jongga's "Flavourverse" pop-up introduced Londoners to the popular Korean side dish kimchi through chef partnerships, immersive rooms, and unique shopping experiences.

Inside the Jongga Flavourverse Pop-Up in London

Experiential Marketing, Activations & Sponsorships

See How Barry's Recreated Its Studio Experience for Over 200 Fitness Fans

The fitness brand hosted a series of record-breaking “mega classes” to mark its 25th anniversary.

Experiential Marketing, Activations & Sponsorships

Costume Party: Why The Masked Singer Took Over These Los Angeles Hot Spots

Fox’s popular celebrity singing show promoted its new season with goodies and giveaways around the city.

Magnolia Bakery gave away cupcakes swirled with purple buttercream, while Cupcake from season six snapped selfies with fans.

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